Coca-Cola & Disney Unite Fans with Star Wars Fandom & AR Experience

Coca-Cola and Disney have announced a new collaboration, "Coca-Cola x Star Wars: Refresh Your Galaxy," to celebrate the power of fandom and community. The campaign features 21 new character designs and an immersive Augmented Reality (AR) experience. The collaboration brings together the magic of Coca-Cola and the epic storytelling of Star Wars to unite fans across the galaxy, generations, and fandoms.

Title: Coca-Cola and Disney Launch "Coca-Cola x Star Wars: Refresh Your Galaxy" Campaign

Coca-Cola (NYSE:KO) and The Walt Disney Company have announced a new global collaboration, "Coca-Cola x Star Wars: Refresh Your Galaxy," aimed at celebrating the power of fandom and community. The campaign features 21 limited-edition character designs and an innovative Augmented Reality (AR) experience, set to debut in select European markets starting September 2025 [1].

The collaboration, which builds on Coca-Cola's 70-year relationship with Disney, will be supported through various marketing channels including TV, digital platforms, and out-of-home activations. Special character designs will be exclusively available at Walt Disney World Resort and Disneyland Resort [1].

The AR experience allows fans to create Star Wars-style hologram transmissions by scanning Coca-Cola cans or advertisements. This interactive feature is designed to engage fans and promote the uplifting power of community and connection [2].

The campaign will feature a variety of beloved Star Wars characters, with 21 designs available in limited-edition cans and bottles. These include iconic figures such as Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, and Darth Vader. Additional character designs will be available exclusively at Disney theme parks [1].

Coca-Cola's Global Vice President Creative Strategy & Content, Islam ElDessouky, emphasized the importance of the collaboration, stating, "This collaboration is about more than just bringing together two iconic brands—it's about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up" [2].

The campaign is part of Coca-Cola's ongoing effort to create moments of joy and human connection, aligning with its mission to refresh the world and make a difference. The collaboration is expected to generate significant buzz and engagement among Star Wars fans globally [1].

References
[1] https://www.stocktitan.net/news/KO/coca-cola-and-star-wars-unite-to-celebrate-connection-and-the-lwywa2ldq2mx.html
[2] https://www.prnewswire.com/news-releases/coca-cola-and-star-wars-unite-to-celebrate-connection-and-the-uplifting-power-of-fandom-with-new-campaign-302543023.html