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Coca-Cola's brand name supports durable pricing power, making it a Dividend King with 63 straight years of payout growth. Investors can look at the stock's historical track record to determine its long-term potential. The business has a strong track record of profitability and staying power, with a trailing 10-year operating margin of 26.4%. Berkshire Hathaway owns 400 million shares in Coca-Cola, making it the conglomerate's fourth largest position.

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