CMC Launchpad Supports Pre-TGE Crypto Projects, Aster DEX First Listing

CoinMarketCap has launched CMC Launchpad, a new feature designed to support crypto projects that have yet to reach their Token Generation Event (TGE). This initiative, announced on May 15, 2025, provides a high-visibility platform for pre-TGE projects, offering tools such as quests and wallet integrations to enhance user engagement and project visibility. The launchpad is now live and accessible on the main platform, with a reach of over 70 million monthly users.

The first project to be listed on CMC Launchpad is Aster DEX, a decentralized perpetual exchange that operates on both BNB Chain and Arbitrum. Backed by YZi Labs, Aster DEX offers two trading modes: Simple Mode, which enables one-click leveraged trades up to 1001x, and Pro Mode, which targets experienced users with advanced tools. The exchange does not require Know-Your-Customer (KYC) checks and supports non-custodial trading. Users can earn Au points by interacting with Pro Mode or holding tokens like ALP, USDF, or approved LP tokens, which contribute to future eligibility for AST token airdrops.

CMC Launchpad uses a task-based onboarding process to verify user engagement. Quests are part of each project’s listing path, and wallet filtering helps track user eligibility for token events. Only pre-TGE projects can apply, with the aim of allowing exposure and growth before tokens become tradable. CoinMarketCap did not specify how many projects it plans to list next, but confirmed that all entries must meet its internal standards. The launchpad will continue operating as a main feature, with only teams that complete the review process qualifying for listing.

Rush, CEO of CoinMarketCap, stated that the launchpad connects early projects with active platform users. He expressed enthusiasm about welcoming Aster DEX as the first CMC Launch project, introducing it to the global community. This strategic move highlights CoinMarketCap's commitment to supporting innovative and promising crypto projects, providing them with the necessary tools and exposure to attract potential investors and users.

The launch of CMC Launchpad is a significant development in the crypto industry, offering a dedicated platform for pre-TGE projects to gain visibility and attract potential investors. The platform's features, including quests and wallet integrations, are designed to enhance user engagement and project visibility, making it an attractive option for crypto projects looking to gain traction before their TGE. With a user reach of over 70 million, CMC Launchpad is poised to become a significant player in the pre-TGE project landscape, supporting the growth and development of innovative crypto projects.