Cloud Mobile Backend as a Service Market to Reach $9.2 Billion by 2028: MarketsandMarkets

Tuesday, Aug 19, 2025 9:34 am ET2min read

The Cloud Mobile Backend as a Service Market is expected to reach $9.2 billion by 2028 at a CAGR of 17.5%. Key drivers include the proliferation of mobile apps, rising smartphone usage, and adoption of serverless architecture. Top companies in the market include AWS, Google, Microsoft, Oracle, MongoDB, IBM, Rackspace Technology, Progress, Temenos, and Cloudflare. The market is segmented into service types such as cloud storage & backup, user authentication & authorization, database management, push notification, and others.

The Cloud Mobile Backend as a Service (MBaaS) market is projected to reach $9.2 billion by 2028, growing at a compound annual growth rate (CAGR) of 17.5%. This robust growth is driven by several key factors, including the proliferation of mobile apps, rising smartphone usage, and the adoption of serverless architecture [1].

The market is segmented into various service types, including cloud storage & backup, user authentication & authorization, database management, push notification, and others. The top companies in the market include AWS, Google, Microsoft, Oracle, MongoDB, IBM, Rackspace Technology, Progress, Temenos, and Cloudflare. These companies are leveraging advancements in technology to provide scalable, secure, and cost-effective solutions for mobile app development and management.

The proliferation of mobile apps has significantly contributed to the growth of the MBaaS market. According to Statista, the number of mobile app downloads reached 218 billion in 2022, highlighting the increasing demand for mobile applications. This growth has driven businesses to adopt MBaaS solutions to streamline backend operations, reduce development time, and enhance user experience.

Rising smartphone usage is another key driver of the MBaaS market. As more people rely on smartphones for daily tasks, the need for efficient and reliable backend services has increased. The global smartphone market is expected to reach 1.8 billion units by 2025, further fueling the demand for MBaaS solutions [2].

The adoption of serverless architecture is also playing a significant role in the growth of the MBaaS market. Serverless architecture allows developers to build and run applications without managing servers, leading to cost savings, improved scalability, and faster time-to-market. This trend is expected to continue, with the serverless market projected to grow at a CAGR of 25.6% from 2021 to 2028 [3].

The market is also characterized by increasing competition among major players. Companies are investing in research and development to innovate and differentiate their offerings. For instance, AWS has been expanding its MBaaS portfolio with services like Amplify and AppSync, while Google has been focusing on its Firebase platform to provide a comprehensive suite of backend services.

In conclusion, the Cloud Mobile Backend as a Service market is poised for significant growth, driven by the increasing demand for mobile applications, rising smartphone usage, and the adoption of serverless architecture. With major players investing in innovation and expansion, the market is expected to continue its upward trajectory, presenting numerous opportunities for investors and financial professionals.

References:
[1] Grand View Research. (2024). Cloud Mobile Backend as a Service Market Size, Share & Trends Analysis By Service Type, By Region, And Segment Forecasts, 2025 - 2030. Retrieved from https://www.grandviewresearch.com/industry-analysis/cloud-mobile-backend-as-a-service-market
[2] Statista. (2022). Number of mobile app downloads worldwide from 2016 to 2022. Retrieved from https://www.statista.com/statistics/276623/worldwide-mobile-app-downloads/
[3] MarketsandMarkets. (2021). Serverless Computing Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2028). Retrieved from https://www.marketsandmarkets.com/Market-Reports/serverless-computing-market-196422377.html

Cloud Mobile Backend as a Service Market to Reach $9.2 Billion by 2028: MarketsandMarkets

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