Clorox Offers Hidden Valley Ranch Fans a Chance to Reimburse Checked Bag Fees for Labor Day Weekend.

Clorox Co. will reimburse checked bag fees for Hidden Valley Ranch fans who pack the condiment in their luggage and share a photo on social media over Labor Day Weekend. The promotion aims to boost sales and brand engagement for Hidden Valley Ranch. The first 1,000 eligible participants will receive a $35 prepaid card to cover their checked bag fees. The initiative is a calculated investment in customer acquisition and retention, potentially leading to higher sales volumes.

Clorox Co. (NYSE: CLX) is launching a creative marketing campaign for Labor Day Weekend 2025, with Hidden Valley Ranch as the focal point. The company will reimburse checked bag fees for travelers who pack their ranch dressing bottles in their suitcases and share photos on social media. The first 1,000 eligible participants who post photos with the hashtag #PackYourHiddenValleyRanchOffer between August 29 and September 1 will receive a $35 prepaid card to cover their luggage fees [1].

This initiative addresses the Transportation Security Administration (TSA) liquid restrictions that prevent carrying full-size ranch bottles in carry-on bags. By encouraging consumers to pack Hidden Valley Ranch in their checked luggage, Clorox aims to boost sales and brand engagement for the Hidden Valley Ranch product line.

The promotion is a calculated investment in customer acquisition and retention. By offering a tangible benefit to consumers, Clorox seeks to increase brand loyalty and drive higher sales volumes. This marketing strategy aligns with the company's broader objective to enhance its market position and expand its customer base.

Institutional investors have shown increased interest in Clorox, with 78.53% of its stock owned by hedge funds and other institutions [2]. Representative Lisa C. McClain (R-Michigan) recently purchased shares of The Clorox Company, highlighting the continued interest from influential stakeholders.

References:
[1] https://www.stocktitan.net/news/CLX/hidden-valley-ranch-picks-up-checked-bag-fees-for-labor-day-7o7a6zkqct5y.html
[2] https://www.marketbeat.com/instant-alerts/rep-lisa-c-mcclain-purchases-shares-of-the-clorox-company-nyseclx-2025-08-16/