CLIQ Digital: Navigating Market Challenges and Transformation in 2024
Generated by AI AgentWesley Park
Thursday, Feb 20, 2025 1:43 am ET1min read
CLIQ Digital, a leading online performance marketing company, has released its audited 2024 financial statements, providing insights into the company's performance and strategic initiatives amidst challenging market conditions. The Annual Report 2024 is available on the Group's website at
Key Financial Highlights:
* Group sales declined by 26% year-on-year to €243 million, primarily due to fewer customers.
* EBITDA before special items decreased by 58% to €21 million, with the corresponding EBITDA margin at 9%.
* The Group reported a net loss of €28 million, resulting in a loss per share (basic EPS) of -€4.75.
* The net cash position decreased to €12 million at the year-end close, compared to €16 million at the end of 2023.
* CLIQ successfully completed its share buyback program and proposed a €0.04 dividend per share.
Market Conditions and Transformation Program:
CLIQ faced tougher market conditions in 2024, with a significant decline in the Group's market value as determined by the stock market capitalisation. The company's transformation program, "Fit For Future," contributed to €11 million in special items on the EBITDA level, primarily relating to costs incurred from restructuring and optimising the Group's operational structures.
Strategic Focus on Profitability:
CLIQ strategically focused on profitability in 2024, leading to a significant decrease in customer acquisition costs (CAC) and a lower target cost per acquisition (CPA). This shift in strategy resulted in less new customer acquisitions and a stronger focus on profitability than on sales growth.
Outlook for 2025:
CLIQ's outlook for 2025 includes:
* Sales: €180-220 million
* EBITDA: €10-15 million
* Customer acquisition costs: €50-75 million
Conclusion:
CLIQ Digital's 2024 financial results reflect the company's strategic focus on profitability and its efforts to navigate challenging market conditions. Despite the significant decrease in EBITDA and net cash position, CLIQ remains committed to restructuring and optimising its operational structures to improve its financial performance. With a positive outlook for 2025, CLIQ Digital is well-positioned to capitalise on growth opportunities in the market.
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