Clippers' Intuit Dome Redefines Fan Engagement With Tech and Sustainability Innovations

Halo Sports & Entertainment CEO Gillian Zucker is redefining fan engagement through a blend of cutting-edge technology and immersive experiences, as highlighted in a recent Fortune Leadership Next podcast. Zucker, who also serves as president of business operations for the Los Angeles Clippers, detailed how the team’s new Intuit Dome integrates hardware and software to create a dynamic environment. The venue’s “Halo board”—a two-sided, acre-sized LED scoreboard—features interactive elements, 3D graphics, and real-time crowd engagement tools. Zucker emphasized the goal of “making people’s jaws drop” by leveraging innovations such as decibel tracking, which identifies the loudest fans to reward them with upgrades or surprises. The facility also employs facial recognition and frictionless tech, including “Game Face ID,” which allows fans to enter the venue and access concessions seamlessly [1].

Zucker’s leadership under Clippers owner Steve Ballmer has transformed the organization’s approach to fan interaction and operational efficiency. The team’s focus on data-driven personalization extends to concessions, with 31 kitchens strategically placed to minimize wait times and ensure fresh food delivery. Real-time analytics guide menu adjustments, as seen when Steve Ballmer’s preferred grilled chicken Caesar salad was replaced after low fan demand [1]. Beyond technology, Zucker highlighted the importance of creating emotional connections, such as displaying 1,500 high school basketball jerseys on “The Wall,” a gesture that celebrates local sports culture [1].

The Intuit Dome’s design prioritizes eliminating friction in every aspect of the fan experience. Zucker cited examples like “Loud Cups,” which double as noisemakers to amplify crowd energy, and a standing-room-only section for dedicated fans. The team also leverages AI and machine learning to optimize operations, from reducing line wait times to analyzing fan behavior to refine events. Zucker noted that the venue’s architecture, including a solar-powered roof capable of powering an NBA Finals game off-grid, reflects a commitment to sustainability [1].

Zucker’s career path underscores the value of diverse experience in sports management. Starting in PR and sales, she transitioned to stadium operations in minor league baseball, gradually building expertise in licensing and broadcasting. Her strategy for attracting talent emphasizes curiosity, empathy, and adaptability over traditional sports fandom, as passion often develops organically among employees. Zucker credited Ballmer’s leadership style—focusing on simplicity, clarity, and iterative problem-solving—for fostering a culture of innovation [1].

The team’s impact extends beyond basketball, with the renovated Kia Forum serving as a model for concert acoustics and events. Zucker also highlighted the growing importance of women’s sports, citing partnerships with organizations like WWE to showcase female athletes. With the 2028 Olympics in Los Angeles, the Intuit Dome will host basketball events, further solidifying its role as a global sports hub. Zucker emphasized the venue’s flexibility, including 51 rows of seating and 100 locker rooms, to accommodate international competitions [1].

Zucker’s approach balances technological ambition with community engagement. Initiatives like charter flights for loyal fans to playoff games in Denver exemplify her focus on creating memorable, shareable experiences. She also addressed challenges in public perception, advocating for greater understanding of sports economics, such as the NBA’s salary cap. Despite polarized opinions online, Zucker views social listening as a tool to bridge gaps between organizations and fans [1].

The integration of sustainability efforts, from waste reduction to water reclamation, reflects the team’s broader commitment to social responsibility. Zucker stressed that leading by example—rather than imposing mandates—is key to inspiring fan participation. As the sports industry evolves, she sees the NBA’s globalization and the 2028 Olympics as pivotal opportunities to amplify the Clippers’ influence [1].

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[1] [title: Halo Sports & Entertainment CEO Gillian Zucker spends her days figuring out how to “make people’s jaws drop”] [url: https://fortune.com/2025/07/23/halo-sports-la-clippers-gillian-zucker-leadership-next/]