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Cleverlee, a newly launched crypto
company, has introduced a financial platform designed to redefine how traditional businesses engage with cryptocurrencies. The platform offers a unified solution for managing funds, including crypto processing, wallet storage, fiat conversion, virtual cards, and tokenization services, aiming to reduce complexity and enhance operational efficiency for businesses [1]. By integrating these services into a single ecosystem, Cleverlee provides companies with tools to tokenize assets, issue virtual cards, and manage corporate crypto operations, marking a shift from speculative use cases to practical business applications [2].The platform is built to serve both small and large enterprises across sectors like startups, luxury goods, real estate, and hospitality. It emphasizes clear pricing, compliance, and adjustable transaction limits, allowing businesses to scale without compromising regulatory standards [1]. Early adopters have reported significant activity on the platform, with over 1,000 monthly transactions, €2–3 million in daily processing, and more than 100 active corporate clients. The service is already operational in over 16 countries, including Estonia, Cyprus, and the UAE [2].
Cleverlee’s leadership emphasizes the company’s mission to simplify business adoption of crypto. According to Jevgeni Toss, CEO, the platform is designed to combine payments, exchange, storage, and support into a single interface, enabling businesses to manage crypto like traditional finance [1]. Alexei Mironov, CISO, added that the company’s in-house technology and compliance-focused approach ensure businesses can grow smoothly while exploring new financial models [2].
The platform’s adoption highlights a broader industry trend: crypto is increasingly being seen not as a speculative tool but as an infrastructure layer for modern finance. Unlike many crypto platforms that target retail investors, Cleverlee is positioning itself as a B2B solution, focusing on corporate clients who seek secure, scalable, and integrated financial systems [1]. This shift reflects a growing market demand for crypto-based tools that support real-world business operations, including payroll, cross-border payments, and vendor settlements [2].
However, the long-term success of Cleverlee will depend on how effectively it addresses regulatory compliance and user adoption. Analysts note that the platform must demonstrate consistent value for businesses to achieve widespread traction. The company’s team, composed of professionals from banking, fintech, IT, and blockchain, is a strategic advantage in building trust and credibility within the corporate sector [1].
Cleverlee operates as a fintech provider that transforms on-chain transactions into tools for business growth. It is designed to serve startups, mid-risk and low-risk industries, and large enterprises, emphasizing clarity, compliance, and accessibility. The company’s approach reflects a broader maturing of the crypto market, where digital assets are increasingly treated as complementary to traditional financial systems rather than as a replacement [2].
Source:
[1] Cleverlee financial product breaks stereotypes about crypto in traditional business (https://markets.businessinsider.com/news/currencies/cleverlee-financial-product-breaks-stereotypes-about-crypto-in-traditional-business-1035064513)
[2] Cleverlee financial product breaks stereotypes about ... (https://cryptodaily.co.uk/2025/08/cleverlee-financial-product-breaks-stereotypes-about-crypto-in-traditional-business)

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