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Cleveland Research: E. Coli outbreak at McDonald's (MCD.US) to severely weigh on Q4 comparable sales

Market IntelFriday, Nov 22, 2024 2:30 am ET

1min read

MCD --

Cleveland Research said the impact of the E. coli outbreak at McDonald's (MCD.US) was more severe than expected, with comparable sales in October and November far below initial expectations. The firm cut its fourth-quarter comparable sales growth estimate to -1.5% from 2% prior to the E. coli outbreak.

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PikaZoz123

11/22

MCD needs a McMagic solution, fast

HJForsythe

11/22

Big Mac attack on my portfolio, 😅

Really_Schruted_It

11/22

Food safety crises are unpredictable. Reminds me of why $TSLA diversifies beyond fossil fuels.

rltrdc

11/22

E. coli mess is a tough burger to bite into

No_Price_1010

11/22

Holding $MCD for long, patience is key

Critical-Database-49

11/22

Food safety above sales, long-term gain

urfaselol

11/22

Risky biz when health scares affect brands

SHIT_ON_MY_BALLS

11/22

MCD's got food safety issues, but I'm still holding. Diversifying my portfolio helps. 🚀

foureyedgrrl

11/22

MCD got hit hard by that E. coli mess. But they've been in this game long enough to recover. Still holding my shares, long-term play seems solid. Food safety's a big deal, but the golden arches will bounce back.

auradragon1

11/22

Anyone else think MCD should pivot more to digital sales to offset in-store slumps?

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