CleanCore Bets Ozone-Style Treasury on Dogecoin's Future

CleanCore Solutions (NYSE AMER: ZONE) has acquired 285 million Dogecoin (DOGE) as part of a bold corporate treasury strategy, positioning the firm as the largest single holder of the meme-inspired cryptocurrency. The move, backed by a $175 million private placement, is part of a long-term plan to scale the company’s DOGE holdings to one billion tokens. The acquisition, which occurred in less than a week, amounts to approximately $68 million in value at the current price of DOGE, significantly outpacing the company’s $55 million market capitalization prior to the announcement. The treasury was structured with institutional support from Pantera, GSR, FalconX, and MOZAYYX, with Marco Margiotta, the firm’s Chief Investment Officer and CEO of the House of Doge, guiding the initiative.

The strategic rationale behind the move is to transform CleanCore’s treasury from a static cash reserve into a dynamic, appreciating asset. According to the company, this approach aligns with the principles of its core business: replacing conventional toxic cleaning methods with ozone-based alternatives. The digital treasury, in a similar vein, is expected to serve as a hedge against inflation, provide liquidity, and reflect a modern approach to value storage and transaction. The press release emphasizes that the Dogecoin treasury is not a speculative play but a serious financial strategy meant to reflect broader generational shifts in corporate asset management.

CleanCore’s treasury strategy is notable in its scale and ambition. While crypto treasuries have been seen in the past, most focus on Bitcoin and Ethereum. CleanCore’s choice of DOGE, a digital asset with over $36 billion in market capitalization and one of the world’s most liquid digital currencies, is unconventional for a small-cap industrial company. The firm’s decision to allocate a substantial portion of its balance sheet to a volatile asset raises questions about risk management and capital allocation. According to the company, the long-term goal is to hold 5% of the total DOGE supply, a target that would require acquiring over 700 million more tokens beyond its current holdings.

The announcement triggered immediate market reactions. CleanCore’s stock surged 40% in after-hours trading, while DOGE itself gained 7% within 24 hours. Institutional backing, including from Pantera and FalconX, lends credibility to the initiative, but also highlights the speculative nature of the investment. Marco Margiotta, who will serve as both CIO of CleanCore and CEO of House of Doge, stated that the treasury strategy aims to unlock the potential of a grassroots-driven digital asset, emphasizing its role as a “people’s currency.” The company also noted that the move is supported by the Dogecoin Foundation and the House of Doge, which describe it as the first “official” Dogecoin treasury.

Analysts have pointed out the risks inherent in the strategy. Unlike more established cryptocurrencies, DOGE lacks a fixed supply cap and is more exposed to speculative swings. The company’s lack of disclosed security protocols for storing the large volume of tokens also raises concerns among traditional financial observers. Despite this, CleanCore has positioned the treasury as a bold step toward redefining corporate asset management in the digital era. The company’s recent operational performance—including a 29% year-on-year revenue increase to $2.07 million and a landmark logistics contract—suggests a dual-track approach of innovation in both product and finance.

Source: [1] CleanCore's Billion-DOGE Treasury Plan Wins Major ... (https://finance.yahoo.com/news/cleancores-billion-doge-treasury-plan-213000649.html) [2] Elon Musk's Go-to Lawyer Is Heading a Dogecoin Treasury (https://www.businessinsider.com/elon-musks-go-to-lawyer-alex-spiro-dogecoin-treasury-2025-9) [3] CleanCore Solutions Jumps 38% After $68M Dogecoin ... (https://www.coindesk.com/markets/2025/09/08/cleancore-solutions-jumps-38-after-usd68m-dogecoin-purchase) [4] CleanCore stock surges after kicking off Dogecoin treasury ... (https://www.theblock.co/post/369912/cleancore-stock-surges-after-kicking-off-dogecoin-treasury-with-285-4-million-doge-purchase) [5] CleanCore's Billion-DOGE Treasury Plan Wins Major ... (https://www.stocktitan.net/news/ZONE/clean-core-s-billion-doge-treasury-plan-wins-major-institutional-ulawvthi2yn2.html)