CleanCore Bets Big on Dogecoin as Reserve Asset—Can It Repeat Strategy's Success?

CleanCore Solutions (ZONE.US), a small cleaning technology firm, has made headlines after announcing it has accumulated over 500 million Dogecoin (DOGE-USD) as part of its "Treasury Reserve Plan," initiated just days prior. This move has drawn comparisons to the strategy employed by Strategy (formerly MicroStrategy), a company that built its business on large-scale Bitcoin acquisitions. CleanCore aims to purchase up to 1 billion DOGE within 30 days, representing half of its stated target as of September 13, 2025. The firm’s aggressive accumulation of Dogecoin, a meme-based cryptocurrency, is part of a broader effort to position the token as a reserve asset, potentially driving demand and use cases in areas such as fast payments and global remittances.

CleanCore’s pivot into the cryptocurrency space has triggered a significant market reaction. Following the announcement, the company’s stock surged more than 20% in after-hours trading. This surge has sparked investor speculation that CleanCore may be attempting to replicate the success of Strategy, whose stock price climbed approximately 2,350% since 2020 as its Bitcoin holdings ballooned. The company has raised $17.5 million through a private placement, with backing from both the Dogecoin Foundation and House of Doge, a high-profile Dogecoin investment vehicle. As of the latest disclosure on September 8, CleanCore had spent $68 million to acquire 285.4 million DOGE.

Currently valued at around $0.25 per token, CleanCore’s DOGE holdings amount to approximately $125 million in total value. Marco Margiotta, CleanCore’s Chief Investment Officer and CEO of House of Doge, stated that the company’s strategy reflects a commitment to building a robust infrastructure for Dogecoin as a reserve asset. The company’s move also coincides with growing speculation about the potential launch of a DOGE ETF in the near future, which could provide further tailwinds for the token’s price and adoption.

CleanCore is not a traditional large-cap company. Public financial records show that the firm reported just $2.07 million in revenue for the 2025 fiscal year, and it remains in a significant net loss position. However, the company’s limited size and the speculative nature of its strategy have allowed it to generate disproportionate market attention and volatility in its stock price. Unlike larger firms with substantial balance sheets, CleanCore’s approach appears more akin to a high-leverage, high-risk bet on the future of Dogecoin as a reserve asset.

The market is now watching closely to see whether CleanCore can successfully replicate the Strategy model. While Strategy’s success in turning a near-bankrupt company into a multi-billion-dollar enterprise is notable, the outcomes for smaller, less capitalized firms can vary significantly. For now, CleanCore’s actions represent a bold and unconventional strategy in the cryptocurrency space, leveraging the growing interest in DOGE and the potential for ETF listings to drive both asset appreciation and investor enthusiasm.