CleanCore Bets Big on Dogecoin—Can It Pay Off?

CleanCore Solutions (NYSE American: ZONE) has made significant progress in its strategic acquisition of Dogecoin (DOGE), accumulating over 600 million DOGE as of September 16, 2025, according to the latest disclosures. This achievement marks the company’s continued execution of its ambitious treasury accumulation plan, which aims to acquire up to 1 billion DOGE within 30 days. CleanCore’s Official Dogecoin Treasury, established in partnership with the Dogecoin Foundation and custodied by Bitstamp through Robinhood’s platform, has already reached a halfway milestone by acquiring 500 million DOGE on September 11, 2025, and an additional 100 million DOGE by late September 16. The treasury strategy is part of a broader long-term initiative to secure up to 5% of the circulating supply of Dogecoin, positioning ZONE as a leading digital asset treasury in the cryptocurrency ecosystem.

The acquisition strategy is rooted in the belief that Dogecoin, despite its origins as a meme-based cryptocurrency, has evolved into a liquid and widely adopted digital asset. Institutional investors are increasingly exploring digital asset diversification, and Dogecoin’s scalability, network size, and active global community make it a compelling candidate for both transactional and reserve purposes. The Treasury’s disciplined accumulation approach is designed to support broader adoption of Dogecoin while fostering market confidence in its long-term utility and value. Marco Margiotta, CEO of House of Doge and CIO of CleanCore, emphasized that the company’s transparent and methodical acquisition of DOGE is contributing to the growing perception of the cryptocurrency as a credible reserve asset.

The price of DOGE has seen a modest but positive movement since the Treasury’s official launch on September 5, 2025, rising from approximately $0.2417 to between $0.27 and $0.30. This uptick aligns with the growing market interest and positive sentiment associated with the company’s accumulation strategy. CleanCore’s Treasury is also leveraging the momentum generated by House of Doge’s initiatives, which aim to expand Dogecoin’s real-world utility through financial products, tokenization of real-world assets, and cultural partnerships. These efforts are intended to position Dogecoin beyond its meme-driven roots and into a more serious consideration for global financial systems.

CleanCore’s dual focus on its core business and the Dogecoin Treasury strategy reflects a bold repositioning in the market. While the company continues to innovate in the cleaning and disinfection sector with its patented aqueous ozone technology, the treasury initiative is redefining its identity as a participant in the digital payments ecosystem. The company has reported a 29% year-over-year revenue growth in fiscal 2024, with strategic milestones such as the acquisition of Sanzonate Europe and a major logistics contract underlining its operational momentum. However, the financial risks associated with such a concentrated cryptocurrency investment remain substantial, with the company’s market capitalization at $55 million and its DOGE holdings reaching three times that value.

Critics have raised concerns over the volatility of Dogecoin, which has historically experienced sharp price swings of 50-90% within short timeframes. The lack of a maximum supply cap and the absence of institutional safeguards further complicate its viability as a corporate treasury asset. Nevertheless, CleanCore and House of Doge remain optimistic about the long-term potential of Dogecoin, particularly as it continues to gain traction in everyday commerce and as a medium for global remittances. The Treasury’s accumulation strategy is designed to establish a sustainable reserve base while contributing to the broader adoption of the cryptocurrency.

The market’s reaction to CleanCore’s treasury initiative has been mixed. Shares of ZONE plunged nearly 60% following the initial announcement, reflecting investor skepticism about the viability of the strategy as a sustainable business model. The company’s stock performance has mirrored that of other crypto-related plays, which are highly sensitive to shifts in sentiment around Dogecoin. Despite the challenges, CleanCore’s management team remains committed to executing its vision, backed by a $175 million private placement and support from major institutional investors like Pantera, GSR, FalconX, and MOZAYYX. The company’s ability to navigate the volatile crypto landscape will be critical in determining whether its bold strategy pays off or becomes a cautionary tale in corporate finance.