Clara Technologies Partners with Social Direct Australia to Expand Global Reach of Sales Buddi AI Sales Coaching Platform

Clara Technologies has engaged Social Direct Australia to expand the global reach of its AI sales coaching platform, Sales Buddi. The engagement includes multi-platform content delivery and community management to strengthen ongoing user acquisition efforts. Social Direct operates under The SHP Group Pty Ltd and has proven experience working with fast-scaling tech companies. The engagement complements Clara's recently announced performance marketing campaign with Defiant Digital, forming a layered growth strategy.

Clara Technologies Corp. (CSE: CLTE) has engaged Social Direct Australia to bolster the global reach of its AI sales coaching platform, Sales Buddi. The strategic partnership involves multi-platform content delivery and community management, aiming to enhance ongoing user acquisition efforts. Social Direct, operating under The SHP Group Pty Ltd, brings extensive experience working with fast-scaling tech companies, aligning well with Clara's growth objectives.

The engagement, effective July 23, 2025, includes full-service social media management, creation of 15 monthly content pieces across various platforms, competitor and hashtag research, daily community engagement, monthly strategic planning sessions, and dedicated account management. Clara has committed to a monthly service engagement of $1,850 + GST, providing flexibility to expand or refine the strategy as performance benchmarks evolve.

This initiative complements Clara's recently announced performance marketing campaign with Defiant Digital, forming a layered growth strategy that combines paid user acquisition with high-quality content and consistent brand presence.

About Sales Buddi
Sales Buddi is a mobile AI sales coach designed to support sales professionals with real-time strategy, mindset coaching, and post-meeting follow-up planning. Users complete an onboarding process to identify their sales personality, which helps customize their experience within the app. Once active, the platform provides actionable coaching, follow-up prompts, and motivational support tailored to each user's style.

About Clara Technologies Corp.
Clara Technologies Corp. is a forward-thinking enterprise technology company developing AI tools to optimize business performance. Its flagship platform, Sales Buddi, is designed to transform how companies approach sales training, operational intelligence, and employee development.

References:
[1] https://www.newsfilecorp.com/release/261786
[2] https://www.crn.com/news/components-peripherals/2025/amd-significant-uptick-in-dell-pc-sales-helps-fuel-commercial-ryzen-sales