CJ Olive Young's Multilingual 'Personal Shopper' Service: A Game Changer for K-Beauty Enthusiasts

In an effort to cater to the growing global interest in K-beauty, CJ Olive Young, the leading platform for Korean beauty products, has introduced a multilingual 'Personal Shopper' service on a trial basis at its flagship store in Gangnam Town. This innovative service, offered in four languages – Korean, English, Japanese, and Chinese – aims to enhance the shopping experience for international customers, providing personalized assistance and expert guidance in their preferred language.

The 'Personal Shopper' service is designed to address the detailed and frequent inquiries that foreign customers have about product efficacy and functionality across various categories, from skincare to makeup and wellness products. By offering this service, Olive Young seeks to provide direct and personalized assistance, ensuring that customers find the most suitable products for their needs.

The service is offered through a 30-minute session, during which personal shoppers guide customers through key displays and pop-up sections within the store. They also recommend popular products in categories of interest identified through a pre-service survey, while providing tailored product suggestions and consultations based on the customer's skin type. This personalized approach helps customers discover new products and trends, making their shopping experience more efficient and enjoyable.

Customers who use the 'Personal Shopper' service will receive a 'Welcome Kit' containing samples of popular brand products in a pouch. Additionally, those who make significant purchases will be eligible for special perks, such as VIP gifts for purchases over 500,000 KRW and free hotel delivery for purchases exceeding 1,000,000 KRW. These perks add value to the shopping experience and create a more memorable and positive impression of the store.



Olive Young plans to monitor customer feedback on the Personal Shopper service to evaluate the possibility of expanding it to other large stores frequently visited by global customers. By doing so, the company aims to enhance shopping convenience for global customers, both online and offline, further expanding interest in K-beauty.

An Olive Young representative stated, "We hope that foreign tourists visiting Korea will be able to experience the power of K-beauty products through Olive Young. To achieve this, we are actively introducing various initiatives, including the free Personal Shopper service." The representative added, "As a leading K-beauty platform, we will continue to improve shopping convenience for global customers."

In conclusion, CJ Olive Young's multilingual 'Personal Shopper' service is a game changer for K-beauty enthusiasts, offering a personalized and convenient shopping experience that caters to the growing global interest in Korean beauty products. By providing expert guidance and tailored recommendations, Olive Young is poised to solidify its position as the leading platform for K-beauty, both in South Korea and internationally.