CJ 4DPLEX and Cinemark Expand SCREENX Relationship to 26 Global Locations.

CJ 4DPLEX and Cinemark have expanded their partnership, adding 20 new SCREENX locations across the US and Latin America. Of the 20, 18 will open in the US in 2025 and 2026, with 6 opening in 2025. Cinemark will introduce SCREENX to Latin America for the first time in 2026. SCREENX is a multi-projection cinema technology that surrounds moviegoers with a 270-degree panoramic experience. This expansion raises the total number of SCREENX Cinemark theaters to 26.

CJ 4DPLEX and Cinemark have announced a significant expansion of their partnership, adding 20 new SCREENX locations across the US and Latin America. This expansion is set to raise the total number of SCREENX Cinemark theaters to 26 [1].

Of the 20 new locations, 18 will open in the US, with six slated to open in 2025 and the remaining set to debut in 2026. Cinemark will introduce SCREENX to Latin America for the first time in 2026 [1, 2].

SCREENX, a multi-projection cinema technology, surrounds moviegoers with a 270-degree panoramic experience by extending key scenes onto the left and right walls of the auditorium. This immersive technology enhances the moviegoing experience by naturally filling the viewer's peripheral vision and pulling them deeper into the film [1].

Damian Wardle, Cinemark's EVP, Theater & Technology Operations, stated, "SCREENX is a distinctive premium format that enhances the moviegoing experience by expanding storytelling across our immersive auditorium screens. We are excited to deepen our collaboration with CJ 4DPLEX and bring even more cutting-edge cinematic experiences to our guests, including, for the first time, audiences in Latin America" [1].

Don Savant, CEO of CJ 4DPLEX Americas, added, "With this deal, Cinemark reinforces their commitment to being one of the most influential theatrical exhibition companies in the world. Together, we're not just expanding more theaters, we're revolutionizing how moviegoers watch cinema with our truly differentiated SCREENX format. We're excited to broaden our footprint in the United States, introduce SCREENX to Cinemark's Latin American patrons for the first time, and continue pushing the boundaries of the cinematic experience" [1].

This expansion builds upon the successful partnership that began in 2022 with the launch of initial SCREENX locations in California and Texas. The success of these theaters, driven by strong audience demand for premium formats, laid the foundation for the expanded agreement [1, 2].

For investors and financial professionals, this expansion signals Cinemark's strategic investment in differentiated premium theatrical experiences during a critical time for cinema exhibitors. The addition of 20 new locations (18 in the US and 2 in Latin America) represents a modest capital investment compared to Cinemark's approximately 5,800 total screens, but it strengthens their premium experience portfolio and potentially drives increased attendance and per-capita spending [2].

References:
[1] https://www.marketscreener.com/news/cj-4dplex-and-cinemark-expand-relationship-announcing-20-new-screenx-locations-across-global-footpr-ce7c5fdfde8df724
[2] https://www.stocktitan.net/news/CNK/cj-4dplex-and-cinemark-expand-relationship-announcing-20-new-screenx-f3hx81xyb34j.html