Cizzle Brands Launches Celly Freeze, a New Flavour of CWENCH Hydration Developed in Collaboration with Hockey Influencers.

Cizzle Brands announces the launch of Celly Freeze, a limited-time flavor of CWENCH Hydration developed with hockey influencers Austen Alexander, Coach Chippy, Coach Jeremy, Nasher, Pavel Barber, and Swaggy P. Celly Freeze will be sold in Canadian grocery stores and sporting goods retailers starting in July 2025. The flavor is described as nostalgic, light, icy, and crisp, and was developed to capture the post-goal excitement in hockey. The Creators will actively promote the new flavor through their social media channels.

Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) has announced the launch of Celly Freeze™, a limited-time flavor of CWENCH Hydration™, in collaboration with prominent hockey influencers and content creators. The new flavor, set to debut in Canadian grocery stores and sporting goods retailers starting in July 2025, is designed to capture the post-goal excitement of hockey players [1].

Celly Freeze™ was developed by Cizzle Brands in collaboration with well-known hockey influencers Austen Alexander, Coach Chippy, Coach Jeremy, Nasher, Pavel Barber, and Swaggy P (Pete Lenes). The flavor profile is described as nostalgic, light, icy, and crisp, intended to evoke the refreshing sensation of a cold drink after a big goal or win. The creators are featured on the packaging and will actively promote the new flavor through their social media channels [1].

The launch of Celly Freeze™ marks a significant milestone for Cizzle Brands, which celebrated the one-year anniversary of CWENCH Hydration™ in May 2024. In its first year, CWENCH Hydration™ established a presence in over 3,000 points of distribution across North America and Europe, and has been endorsed by several high-profile athletes and trainers. The company has also gained the status of the Official Hydration Partner of USA Hockey and secured a distributorship with Van Houtte Coffee Services [1].

John Celenza, Founder, Chairman, and Chief Executive Officer of Cizzle Brands, commented on the launch, "Every hockey player knows how special of a moment a 'celly' is… whether that’s after a big goal or a big win, celebrating with your teammates is a sacred ritual in hockey and all sports. Working with the Creators to bring Celly Freeze™ to life, we wanted to capture the spirit of that moment and I think we nailed it. The excitement we’re seeing from retailers eager to carry Celly Freeze™ is a great early indication we got it right. Get it while you can as it’s only going to be around for a limited time" [1].

The launch of Celly Freeze™ is expected to further expand Cizzle Brands' market reach and strengthen its position in the sports nutrition sector. The company's focus on innovation and collaboration with leading athletes and influencers has been a key driver of its success [1].

References:
[1] https://www.stocktitan.net/news/CZZLF/cizzle-brands-announces-the-launch-of-celly-freeze-tm-a-new-flavour-84xgt4i6x4w3.html