Citi Upgrades Wayfair Rating to Buy with $93 Price Target Amid Positive Q2 Report

Wednesday, Aug 6, 2025 7:36 am ET1min read

Citi has upgraded Wayfair's rating to Buy with a new price target of $93, up from $32, after the company's positive Q2 report. Wayfair has shown resilience against tariffs and is positioned to capture additional market share. The upgrade reflects confidence in Wayfair's strategic initiatives and potential for growth in the coming periods.

Citigroup has significantly upgraded its rating on Wayfair Inc. (W), shifting from Neutral to Buy, with a new price target of $93, up from $32. This decision follows Wayfair's strong second-quarter (Q2) financial report, which demonstrated resilience against tariffs and positioned the company favorably for future growth [1].

Wayfair Inc., a prominent player in the e-commerce sector, reported robust Q2 financial results. Revenue increased by 5% year-on-year to $3.27 billion, exceeding analysts' estimates by 4.8%. The company's adjusted earnings per share (EPS) of $0.87 also significantly beat analysts' consensus estimates of $0.33 [1]. These strong results have led to a significant increase in Wayfair's stock price, with shares surging 11.4% to $72.64 immediately following the announcement [2].

Citigroup's upgrade reflects confidence in Wayfair's strategic initiatives and potential for growth in the coming periods. The company's ability to navigate tariffs and supply chain disruptions underscores its operational resilience. Wayfair's gross margin remains robust at 30.27%, indicating strong operational efficiency despite revenue pressures [3].

However, there are some areas of concern. Wayfair's active customer base has been declining, with a 4.5% drop in the latest quarter, and its average revenue per buyer (ARPB) has been relatively flat over the past two years. This suggests that the company may need to innovate or enhance its offerings to drive growth [1].

In conclusion, Wayfair's strong Q2 financial performance has led to a significant increase in its stock price. The company's ability to grow profitably and mitigate the impact of tariffs has been noted by analysts, who have upgraded their recommendation and raised their price target. However, continued growth will depend on Wayfair's ability to address declining customer acquisition and maintain its profitability.

References:
[1] https://www.tradingview.com/news/stockstory:3e7b114a1094b:0-wayfair-s-nyse-w-q2-sales-beat-estimates-stock-soars/
[2] https://www.ainvest.com/news/wayfair-commscope-steelcase-idexx-laboratories-lead-big-stock-gains-monday-2508/
[3] https://www.gurufocus.com/news/3036774/citi-upgrades-wayfair-w-to-buy-amid-positive-q2-report

Citi Upgrades Wayfair Rating to Buy with $93 Price Target Amid Positive Q2 Report

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