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Citibank has revised its forecast for the stablecoin market, projecting a potential surge in issuance to $1.9 trillion in its base case and $4 trillion in a bull case by 2030[1]. This represents an upward adjustment from prior estimates of $1.6 trillion and $3.7 trillion, respectively, reflecting robust 2025 growth and increased activity from both crypto-native firms and traditional financial institutions[2]. The market’s current stablecoin issuance has already expanded from approximately $200 billion at the start of 2025 to $280 billion, underscoring accelerated adoption[1].
The report highlights stablecoins as a "catalyst for blockchain’s ChatGPT moment" in institutional adoption, drawing parallels to the early internet boom[2]. If stablecoins achieve transaction velocity akin to fiat currencies, they could facilitate up to $100 trillion in annual transactions under the base case, doubling to $200 trillion in the bull case[1]. This growth is attributed to blockchain’s role in reimagining financial infrastructure, with stablecoins, bank tokens, and central bank digital currencies (CBDCs) likely to coexist in distinct niches[1].
However, the analysis cautions that stablecoins may
dominate all on-chain finance. Tokenized bank deposits, which offer regulatory safeguards and real-time settlement, could surpass stablecoins in transaction volumes by 2030[1]. Corporate demand for compliance and embedded security is driving this shift, with estimating that a "small migration of traditional banking rails on-chain" could push bank token turnover beyond $100 trillion by the decade’s end[1].The U.S. dollar remains central to the on-chain economy, with most stablecoin activity dollar-denominated. This has fueled demand for U.S. Treasuries, though hubs like China Hong Kong and the UAE are emerging as centers for stablecoin experimentation[1]. Citi frames the rise of stablecoins not as a threat to traditional banking but as part of a broader reimagining of financial systems[1].
Regulatory developments and institutional adoption will be critical to the market’s trajectory. While stablecoins face scrutiny over reserves and oversight, they are gaining traction in cross-border payments and e-commerce. Retailers like Walmart and Amazon are exploring proprietary stablecoins, while regulators in the U.S. and abroad weigh clearer frameworks[2]. Despite these advancements, Citi emphasizes that stablecoins are not a "magic solution" for all financial challenges, noting that domestic payment systems already offer real-time, low-cost alternatives in many markets[2].
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