Citi Boosts SoFi Technologies Price Target to $28, Maintains Buy Rating

Citi raises SoFi Technologies' price target to $28 from $18 and maintains a Buy rating, citing the company's momentum and crypto offerings helping margins despite stable credit trends.

Citi has raised its price target for SoFi Technologies Inc. (NASDAQ: SOFI) to $28 from $18, maintaining a Buy rating. The investment bank cited the company's strong momentum and its entry into the crypto and blockchain space as key drivers behind the upward revision. Despite stable credit trends, Citi believes that SoFi's expansion into these areas is helping to boost margins.

SoFi Technologies, a fintech company that went public in 2021, has been making significant strides in its financial services offerings. The company has seen a 42.8% increase in revenue year-over-year in the latest quarter, surpassing earnings per share (EPS) estimates. This growth has been driven by its expanding product lineup, which now includes new lending products, investment options, and insurance services.

Citi's positive outlook on SoFi is supported by recent institutional investment activity. Nuveen LLC, for instance, acquired a new stake in SoFi Technologies, purchasing approximately 4.09 million shares valued at $47.6 million in the first quarter, resulting in a 0.37% ownership in the company [2]. Additionally, other institutional investors such as Vanguard Group Inc., CMG Global Holdings LLC, Nicholas Wealth LLC, Sierra Summit Advisors LLC, and NorthRock Partners LLC have also increased their stakes in SoFi.

Needham & Company LLC, one of the few analysts maintaining a Buy rating on SoFi, has raised its price target to $25.00, citing the company's growth prospects and strong financial performance. Meanwhile, other analysts have provided mixed ratings, with some maintaining a Hold rating and others issuing Sell ratings.

SoFi's recent expansion into the crypto and blockchain space is expected to provide additional revenue streams and improve margins. The company has been exploring re-entering the crypto and blockchain space, which could potentially open up new markets and attract a broader range of customers.

Citi's revised price target of $28 reflects its optimism about SoFi's growth prospects and the potential benefits of its entry into the crypto and blockchain space. The investment bank believes that SoFi's momentum, coupled with its strategic expansion, will drive future growth and profitability.

References:
[1] https://247wallst.com/forecasts/2025/08/15/sofi-technologies-sofi-price-prediction-and-forecast-2025-2030/
[2] https://www.marketbeat.com/instant-alerts/filing-nuveen-llc-buys-new-position-in-sofi-technologies-inc-nasdaqsofi-2025-08-15/