Cisco: Preserving Culture Through Technology in the Arctic
Wednesday, Dec 11, 2024 9:57 am ET
CSCO --
In the vast expanse of the Arctic, Cisco Systems, Inc. (CSCO) has embarked on an extraordinary journey to preserve Indigenous cultures while bridging the digital divide. This article explores Cisco's commitment to minority-serving colleges and universities, its impact on the talent pipeline, and the challenges of maintaining technology in remote locations.
Cisco's Social Justice Action 8 initiative supports the sustainability of minority-serving colleges and universities by providing funding for students and technology modernization. In June 2024, Cisco, along with IP Consulting, journeyed to Utqiaġvik (Barrow) Alaska to support IỊisaġvik College and the Iñupiaq Alaska Native Tribe. The team assessed the college's cybersecurity infrastructure, implemented solutions to meet federal standards, and introduced Cisco's Networking Academy to the curriculum, providing opportunities for students to earn industry-recognized certifications.

Cisco's commitment to preserving Indigenous cultures, like the Iñupiaq way of life, enhances its corporate social responsibility and brand image. By supporting IỊisaġvik College and the Iñupiaq Alaska Native Tribe, Cisco demonstrates a dedication to minority communities and their cultural preservation. This aligns with the company's broader CSR efforts, fostering goodwill and positive brand associations.
Maintaining and updating technology in remote locations presents unique challenges. Accessibility is a significant hurdle, with communities only reachable by plane or barge, making logistics and maintenance difficult. Additionally, the remoteness can lead to a lack of skilled IT personnel, making it hard to keep systems up-to-date. Cisco's Social Justice Action 8 initiative addresses these issues by providing funding for technology modernization and introducing its Networking Academy to IỊisaġvik College's curriculum, enabling students to earn industry-recognized certifications.
Cisco's investment in minority-serving colleges and universities, like IỊisaġvik College, contributes to its talent pipeline and future workforce. By fostering a diverse and inclusive environment, Cisco helps these institutions meet federal standards and offers opportunities for students to earn industry-recognized certifications. This not only supports the sustainability of these colleges but also creates a pipeline of diverse talent for Cisco's future workforce.
In conclusion, Cisco's commitment to preserving Indigenous cultures and bridging the digital divide in remote, minority-serving colleges is commendable. By addressing the unique challenges of maintaining technology in remote locations and investing in the talent pipeline, Cisco demonstrates its dedication to social responsibility and long-term success. As an investor, it is essential to recognize the value of companies that prioritize sustainability, diversity, and inclusion, as these factors contribute to a more resilient and enduring business model.