Cisco @ Mobile World Congress 2025: Accelerating Service Provider Growth in the Age of AI

At the Mobile World Congress 2025, Cisco (NASDAQ: CSCO) unveiled a suite of networking innovations designed to empower service providers in the rapidly evolving AI-driven marketplace. The company's Agile Services Networking solutions aim to simplify, enhance, and optimize network performance, enabling service providers to build resilient, profitable AI-ready subscriber experiences. By leveraging real-time visibility, AI-powered insights, and strategic positioning, Cisco is poised to capitalize on the growing demand for AI-driven services and applications.

Cisco's Agile Services Networking innovations address the evolving needs of service providers by offering real-time visibility into on-network and off-network connectivity. This end-to-end assurance enables service providers to identify and mitigate issues before they impact users, ensuring a seamless and reliable customer experience. The two key innovations driving this capability are ThousandEyes Connected Devices and Provider Connectivity Assurance.

ThousandEyes Connected Devices extends the power of the Cisco ThousandEyes platform to service providers, providing enhanced visibility across subscriber experiences from home to off-network services. With insight into last-mile network performance, service providers can proactively mitigate issues and compete on experience, not just speed. This capability has already proven successful for early adopters like Virgin Media O2, which leveraged ThousandEyes to power its Smart Support service, resulting in increased customer satisfaction and net promoter scores (NPS).

Provider Connectivity Assurance, an AI-powered 'User Experience' capability, enhances mobile service provider network performance by delivering real-time traffic insights and predictive demand intelligence. This enables service providers to enhance user experience, reduce congestion, maximize speed, and dynamically adjust spectrum usage. Odido, a mobile network operator, uses Provider Connectivity Assurance to gain deeper insights into network throughput, latency, and real application performance, optimizing its Fixed Wireless Access (FWA) product and improving overall customer satisfaction.



Cisco's strategic expansion into the AI and machine learning domains, as demonstrated by its Mobility Services Platform, positions the company to capitalize on the growing demand for AI-driven services and applications. By introducing an application and API ecosystem, as well as advanced network services for people, spaces, and things, Cisco enables service providers to accelerate revenue growth. This "Innovation as a Service" approach allows Cisco to participate more directly in operators' monetization strategies and create recurring revenue opportunities beyond traditional equipment sales.

In conclusion, Cisco's Agile Services Networking innovations address the evolving needs of service providers in the AI-driven marketplace by offering real-time visibility, differentiated subscriber experiences, early adoption success, and strategic positioning advantages. By extending visibility from subscriber devices through the core network and into cloud services, Cisco addresses the accountability problem that has traditionally undermined service provider-customer relationships, making invisible network performance visible and actionable. As a result, Cisco is well-positioned to capitalize on the growing demand for AI-driven services and applications, driving business growth and enhancing customer experiences for service providers worldwide.