CIRP: Apple's customer replacement cycle is getting longer and longer, with 71% of iPhone devices being over two years old.
1min read IT Home July 11 news, according to the latest data from Consumer Intelligence Research Partners (CIRP), with the slowdown of the replacement cycle, the time that Apple users hold their devices is getting longer and longer.
In the past 12 months, at least 71% of iPhone users and 68% of Mac users said their old devices have been used for more than two years, while the proportion in 2020 was 63% and 59%, respectively; however, the growth rate of iPad users is slightly smaller.
CIRP research shows that the time that Mac users hold their devices has significantly increased, with at least 56% of Mac users willing to use their devices for more than three years before replacing them, while the proportion in 2020 was only 40%.
Analysts pointed out that with the release of Apple Silicon in 2020, Apple has made significant improvements in performance and energy efficiency, so Mac computers can now meet the processing needs of "demanding tasks".
Naturally, the outbreak of the COVID-19 pandemic may also have affected consumers' behavior, such as the surge in demand for remote work and online education in the early stages, as well as the subsequent economic uncertainty, which led to a large number of consumers becoming more cautious in replacing their devices and preferring to continue using their existing devices rather than buying new ones.
Pengbo Mark Gurman also noticed this phenomenon, saying that the proportion of users who have used their old iPhone and Mac devices for more than two years has increased dramatically. He believes that the reasons for this may include the "squeeze" of new models, the improvement of device durability and reliability, and the change of user needs.
He believes that for most users, their current devices can still meet their daily usage needs, so most users do not have the need or motivation to upgrade frequently, whether it is the upgrade of camera, storage space or processor. Seeing this, I believe you IT Home readers also have your own insights. Don't hesitate to share your thoughts in the comment section below.