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Circle Internet Group’s recent initial public offering (IPO) has sparked significant interest in the cryptocurrency market, particularly among institutional investors. The IPO, which took place on June 5, saw Circle's share price surge from $31 to over $117 by the next morning’s premarket trading, marking a substantial increase in less than a week. This remarkable performance underscores the growing appetite among traditional investors for crypto-related businesses.
Just weeks after
Internet Group’s massive IPO, asset managers ProShares and filed for ETFs that track Circle’s newly issued CRCL shares. The ProShares Ultra CRCL ETF utilizes leverage to deliver the daily performance of CRCL stock twice over, targeting more aggressive investors. The Bitwise CRCL Option Income Strategy ETF will generate yield through a covered call approach and will attempt to minimize any downside risk given a covered call strategy that writes out call options on CRCL stock. Both ETFs will have effective dates of August 20, 2025. These filings indicate that established finance participants view Circle’s equity as a solid basis for diversified investment platforms, ranging from high-risk leveraged products to conservative income strategies.Support from leading financial institutions gave the company credibility: BlackRock announced a 10% stake in equity, and Cathie Wood’s Ark Invest invested $150 million. Circle is not just attracting ETF interest based in the U.S. Japan’s SBI Holdings, via its subsidiary SBI Shinsei Bank, just invested $50 million in a joint venture with the company. The action speaks to Circle’s expanding global institutional appeal. Circle, which created the world’s second-largest stablecoin USDC, is now also the first company to be officially compliant with the EU’s MiCA regulation. This regulatory milestone—alongside its IPO triumph—positions Circle as a gateway between old finance and the new generation of digital assets.
Circle's revenue model is primarily driven by the reserves backing its stablecoins, which are held on a one-to-one basis. These reserves, mostly in short-term Treasuries and repo agreements, generate yield. As a result, the more stablecoins Circle issues, the greater the potential total return. Currently, Circle holds $33 billion in reserves, including $11 billion in short-term Treasuries and $16 billion in repo agreements. This structure generates $1.46 billion in net revenue for the firm. As the USDC market cap increases, so too will Circle’s revenues and profits.
With ETFs being planned, CRCL shares are soon becoming the hub of diversified crypto investment strategies. The success of Circle's IPO has also fueled filings for exchange-traded funds (ETFs) tied to CRCL shares by ProShares and Bitwise. These filings indicate a growing interest in providing investors with exposure to Circle's stock through ETFs, which could further drive demand for CRCL shares. Circle remains the only "clean investable" option on the stock market for exposure to stablecoins, as other major stablecoin issuers like Tether are private companies with no publicly available shares. This unique position in the market makes Circle an attractive investment opportunity for those seeking exposure to the stablecoin sector.

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