Cint Announces Luci, AI-Powered Study Companion for Brand Lift Data.

Cint announces the beta release of Luci, an AI-powered study companion in its Lucid Measurement solution. Luci provides an intuitive, chat-based interface to access insights, explore campaign performance, and access key findings from brand lift studies. Users can type a question to uncover performance drivers, review audience-specific results, or receive real-time optimization suggestions. Luci ensures secure insights from the user's own study data, providing a faster and more accessible path to value.

Cint, a pioneer in research technology, has announced the beta release of Luci, an AI-powered study companion integrated into its Lucid Measurement solution. Luci offers an intuitive, chat-based interface that enables users to access insights, explore campaign performance, and review key findings from brand lift studies. The tool allows users to type questions to uncover performance drivers, analyze audience-specific results, and receive real-time optimization suggestions.

Luci ensures secure insights from the user's own study data, providing a faster and more accessible path to value. This innovation aligns with Cint's commitment to delivering cross-platform measurement products that help brand advertisers analyze and optimize their media spend across TV, digital, and social platforms.

The announcement comes as Cint continues to expand its measurement portfolio, with a focus on initiatives to enhance outcomes reporting. The company's latest release is part of a broader strategy to leverage AI and other advanced technologies to improve the efficiency and effectiveness of market research.

References:
[1] https://uk.linkedin.com/jobs/view/senior-product-manager-at-cint-4284174901
[2] https://www.biospace.com/press-releases/lucid-diagnostics-provides-business-update-and-reports-second-quarter-2025-financial-results