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Cineverse Expands Streaming Channels to BMW Vehicles Through Partnership with Xperi
ByAinvest
Friday, Aug 29, 2025 8:04 am ET1min read
Cineverse (CNVS) expands its streaming channels into the automotive sector through a partnership with Xperi, introducing four channels into new BMW models in the US. The channels will be integrated into TiVo OS for television later this year. This marks Cineverse's debut in the in-car entertainment market and highlights its potential for growth.
Cineverse (CNVS), a leading entertainment studio, has made a strategic move into the automotive sector through a partnership with Xperi. The company has announced that four of its streaming channels will be integrated into new BMW models in the U.S., marking its debut in the in-car entertainment market. The channels will also be available on TiVo OS for televisions later this year [1].The partnership will bring four of Cineverse's direct-to-consumer video streaming apps to BMW vehicles, including Verse Karaoke, a music streaming service, and RetroCrush, a classic anime channel. Additionally, Screambox, a horror channel, and a general entertainment channel from Cineverse will be available [2].
The integration of these channels into BMW vehicles is part of Cineverse's broader strategy to leverage emerging technology to reach new and passionate fans of its content. The company aims to tap into the growing market for in-vehicle entertainment, which is predicted to reach USD$35.4 billion by 2030, with a CAGR of 11.6% [1].
The TiVo OS platform, which will support these channels on televisions, is known for its intuitive and comprehensive approach to content management and discovery. It seamlessly aggregates content from various streaming services, linear TV channels, and sports content, providing consumers with a vast library of free and paid content.
The partnership with Xperi and BMW underscores Cineverse's commitment to delivering entertainment experiences to passionate audiences through innovative technology. This expansion into the automotive sector highlights the company's potential for growth and its ability to adapt to new market opportunities.
References:
[1] https://www.nasdaq.com/press-release/cineverse-launches-streaming-apps-vehicle-video-streaming-2025-08-28
[2] https://www.marketscreener.com/news/cineverse-launches-streaming-apps-for-in-vehicle-video-streaming-ce7c50dfd08bf222
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