Cineverse and Banyan Ventures Launch MicroCo, a $10B Market for Microseries by 2027

Cineverse has partnered with Banyan Ventures to launch MicroCo, a new studio focused on microseries, a market projected to reach $10 billion by 2027. Jana Winograde has been named CEO, with Susan Rovner joining as Chief Content Officer in October. MicroCo will leverage advanced AI technology and Hollywood expertise to deliver high-quality, short-form serialized content. The studio aims to bridge the gap between traditional storytelling and modern viewing habits.

Cineverse (Nasdaq: CNVS) and Banyan Ventures have announced the formation of MicroCo, a joint venture studio focused on producing high-quality microseries content. The partnership aims to capitalize on the growing market for short-form serialized content, projected to reach $10 billion by 2027. Jana Winograde has been named CEO, with Susan Rovner set to join as Chief Content Officer in October.

MicroCo will leverage advanced AI technology and Hollywood expertise to deliver engaging, serialized content designed for modern viewing habits. The studio will produce original microseries running approximately 1–3 minutes per episode, catering to various genres such as romance, horror, and animation. The platform will also support collaboration with content creators, providing them with tools and analytics to streamline storytelling.

The studio's AI-native platform will offer intelligent discovery and personalization for fans, revenue diversification through advertising, in-app transactions, and premium options for superfans. Additionally, MicroCo will benefit from Cineverse's established tech stack, including the Matchpoint™ streaming infrastructure and a massive data engine with over two million titles and 71,000+ assets.

The leadership team comprises industry veterans with extensive experience in content creation and technology. Lloyd Braun, a co-founder of Prologue Entertainment and former Chairman of ABC Entertainment, will serve as Chairman of the Board. Chris McGurk, a respected studio executive and entrepreneur, is the Chairman and CEO of Cineverse. Erick Opeka, President and Chief Strategy Officer of Cineverse, brings expertise in streaming and digital entertainment. Jana Winograde, former President of Entertainment for Showtime Networks, will lead MicroCo as CEO, while Susan Rovner, a veteran studio executive, will join as Chief Content Officer.

Cineverse's strategic advantages, including its tech stack leadership, massive data engine, expansive library, and proven marketing machine, position MicroCo to lead the microseries market. The company's "Moneyball" approach has previously resulted in significant box office successes, such as Terrifier 3, which grossed $90 million globally on a sub-$1 million marketing spend.

MicroCo's launch marks a significant shift in content creation, blending traditional storytelling with modern viewing habits and AI technology. The studio's ability to engage fans and creators alike, combined with its advanced technological capabilities, sets it apart in the competitive microseries market.

References:
[1] https://www.prnewswire.com/news-releases/cineverse-and-lloyd-brauns-banyan-ventures-form-jv-to-launch-microco-a-new-studio-and-platform-for-microseries--a-market-projected-to-reach-10b-by-2027-302528505.html