Cinemark Holdings's 15-min chart sees a KDJ Golden Cross, bullish Marubozu pattern.

Cinemark Holdings's 15-minute chart has exhibited a bullish trend, as evidenced by the KDJ Golden Cross and Bullish Marubozu pattern at 09/22/2025 10:00. This indicates a shift in momentum towards the upside, suggesting that the stock price has the potential to continue its upward trajectory. The dominance of buyers in the market reinforces this bullish sentiment, and it is likely that the momentum will persist.

Theater chains in North America have invested over $1.5 billion in upgrades to enhance the movie-watching experience, according to Cinema United. This significant investment comes as a response to the ongoing recovery of the film industry following the pandemic shutdown. Key players such as AMC Entertainment, Regal Cinemas, and Cinemark have been at the forefront of these upgrades, aiming to lure moviegoers back to the big screen.

One notable example is Phoenix Theatres, which transformed a 10-screen cinema in Cleveland's Great Northern Mall with a $5 million makeover. The result was a cinematic escape featuring wall-to-wall screens, thundering sound systems, and luxurious recliners. This investment appeared to pay off this summer, with sold-out screenings of blockbusters like "Superman" and "Jurassic World: Rebirth."

Theater owners are betting on premium large formats to offset the decline in ticket sales. Enhanced formats such as IMAX, Dolby Cinema, and ScreenX now account for 14.9% of all tickets sold in the U.S. and Canada this year, up from 9.8% in 2019 Recliners, rumbles, and reboots: Theaters bet big on movie magic^[1]. Cinemark, for instance, has invested $225 million this year to maintain and enhance its global theaters .

These premium experiences come at an average ticket premium of $5 per ticket, helping to offset the 23% decline in ticket sales since 2019 . Despite the higher prices and premium formats, box office revenue remains below pre-pandemic levels, indicating that the recovery is ongoing .

The summer of 2025 was a test for the film industry, with studios betting on a packed slate of sequels, reboots, and high-profile originals. Despite a 0.1% decline from the prior year, summer box office proceeds totaled $3.67 billion . This suggests that while the industry is still recovering, the investment in upgrades is paying off.

The bullish trend in the stock market for theater chains is also evident. Cinemark Holdings' 15-minute chart has exhibited a bullish trend, as indicated by the KDJ Golden Cross and Bullish Marubozu pattern on September 22, 2025 . This suggests that the stock price has the potential to continue its upward trajectory, driven by the dominance of buyers in the market.

Theater chains are betting on the uniqueness of the big screen experience and are investing heavily to ensure that moviegoers continue to choose theaters over streaming services. As the industry recovers, these investments are likely to pay off, driving further growth in the sector.