Cinemark and CJ 4DPLEX Expand SCREENX Partnership, Adding 20 New Locations Globally

Cinemark and CJ 4DPLEX announce a significant expansion of their partnership, introducing 20 new SCREENX locations across the US and Latin America. This expansion includes 18 new theaters in the US and the debut of SCREENX technology in Latin America. SCREENX offers a unique 270-degree panoramic viewing experience that extends movie scenes onto the side walls of the auditorium. With the completion of this expansion, Cinemark will operate a total of 26 SCREENX theaters.

Cinemark Holdings, Inc. (CNK) and CJ 4DPLEX have announced a significant expansion of their partnership, introducing 20 new SCREENX locations across the US and Latin America. This expansion includes 18 new theaters in the US and the debut of SCREENX technology in Latin America. SCREENX offers a unique 270-degree panoramic viewing experience that extends movie scenes onto the side walls of the auditorium. With the completion of this expansion, Cinemark will operate a total of 26 SCREENX theaters [2].

The new theaters will be strategically placed to enhance Cinemark's presence in key markets. Of the 20 new locations, 18 will open across the United States, with six slated to open in 2025 and the remaining set to debut in 2026. As a leading exhibitor in the Latin American market, Cinemark will introduce SCREENX to audiences in the region for the first time, with theaters scheduled to open next year [2].

SCREENX, the world's first multi-projection cinema technology, surrounds moviegoers with a dynamic 270-degree panoramic field of view. By extending key scenes onto the left and right walls of the auditorium, it creates immersive, story-enhancing visuals that naturally fill the viewer's peripheral vision and pull them deeper into the film [2].

The success of the initial SCREENX theaters, driven by strong audience demand for premium formats, laid the foundation for this expanded agreement. The partnership between Cinemark and CJ 4DPLEX began in 2022 with the launch of their initial SCREENX locations in California and Texas. This expansion is a testament to the positive reception of SCREENX and the companies' commitment to enhancing the cinematic experience [3].

Cinemark's investment in expanding its ScreenX theaters reflects the broader industry trend of enhancing large-screen, premium cinematic experiences post-COVID. The company's stock has fallen 11% this year but gained more than 20% over the past 12 months [1].

References:
[1] https://stocktwits.com/news-articles/markets/equity/cinemark-to-add-20-new-screenx-theatres-in-expanded-deal-with-cj-4dplex/choXEmVR5CI
[2] https://www.marketscreener.com/news/cj-4dplex-and-cinemark-expand-relationship-announcing-20-new-screenx-locations-across-global-footprint-ce7c5fdfde8df724
[3] https://www.marketscreener.com/news/cj-4dplex-and-cinemark-expand-relationship-announces-20-new-screenx-locations-across-global-footpri-ce7c5fdfd18dff23