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CI&T and Natura Collaborate on AI-Powered Digital Inclusion Initiative for 1.8 Million Consultants
ByAinvest
Monday, Jun 23, 2025 9:05 am ET1min read
CI&T and Natura leverage AI to make the digital environment more inclusive and efficient for up to 1.8 million consultants. The partnership focuses on diversity and user experience, enhancing navigation for people with disabilities. Over 60 experts collaborated to create an intuitive and accessible digital transformation. AI tools like CI&T Flow assess digital interfaces according to WCAG and A11Y best practices, while empathy workshops and training strengthen a more conscious culture towards diversity.
In a significant move towards enhancing digital inclusivity and efficiency, CI&T and Natura have partnered to develop an AI-driven digital transformation initiative. This collaboration aims to improve the digital environment for up to 1.8 million consultants, focusing on diversity and user experience. The project emphasizes enhancing navigation for individuals with disabilities, with over 60 experts contributing to the development of an intuitive and accessible digital transformation.The partnership utilizes AI tools like CI&T Flow, which assess digital interfaces according to WCAG (Web Content Accessibility Guidelines) and A11Y (Accessible Web Design) best practices. Additionally, empathy workshops and training sessions are conducted to foster a more conscious culture towards diversity. This comprehensive approach ensures that the digital environment is not only accessible but also user-friendly for all individuals.
The collaboration underscores the importance of inclusive design and the role of technology in making digital spaces more equitable. By leveraging AI and best practices, CI&T and Natura are setting a precedent for other organizations looking to improve their digital accessibility.
References:
[1] https://www.linkedin.com/company/intopia-digital
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