Chowdeck Acquires Mira to Expand Food Business Solutions in Africa

Chowdeck, an on-demand delivery platform based in Africa, has acquired Mira, a rapidly growing provider of modern point-of-sale (POS) solutions tailored for the food and hospitality industry. The acquisition, announced on Monday, aims to expand Chowdeck’s capabilities beyond delivery, positioning it as a comprehensive technology partner for food businesses across the continent. Mira’s all-in-one platform is already utilized by over 500 hospitality businesses to manage various aspects of their operations, including sales, inventory, kitchen performance, and customer engagement, through a single, intuitive interface. Mira has been known for its empathetic approach to business software, designed to address the unique challenges faced by businesses in Africa, such as infrastructure gaps and inconsistent supply chains.

The acquisition allows Chowdeck to leverage Mira’s exceptional product development capabilities to create new technology solutions that support growth and improve customer experience. This move is particularly significant given the operational challenges faced by food and hospitality businesses in Africa, which include inventory mismanagement and reduced profitability. By combining its renowned delivery infrastructure with smart tools that enhance business efficiency, Chowdeck is well-positioned to help these businesses overcome long-standing growth challenges and meet rising consumer expectations for speed, quality, and convenience.

Since its launch in Nigeria in October 2021, Chowdeck has acquired over 1.5 million users and more than 20,000 riders across 11 cities. Its tech-enabled logistics infrastructure enables businesses to deliver items to customers in an average of 30 minutes, providing consumers with a seamless platform to order meals, groceries, and everyday essentials. The company recently expanded to Ghana, marking a significant milestone in its mission to power Africa’s commerce and convenience economy. As Chowdeck continues to expand across key African cities, this increased capacity will support food and hospitality businesses to scale more effectively while meeting rising consumer expectations.

As part of the acquisition, Mira’s CEO, Ted Oladele, will join Chowdeck as Head of Product. Other selected team members will also join Chowdeck to build new solutions for food and hospitality businesses across the continent. Commenting on the acquisition, CEO and Co-founder of Chowdeck, Femi Aluko, expressed excitement about the partnership, stating, “We are thrilled to welcome Mira to the Chowdeck family. I’ve admired their work for a long time, and I’m excited about what we can build together. The Mira team brings deep experience in solving operational challenges for food and hospitality businesses, and their expertise will be instrumental as we continue to evolve our platform and empower our partners to succeed.”