Choice Privileges Unveils 2025 College Football Season of VIP Experiences

Choice Privileges has launched its fourth season of College Sports Gameday Experiences, offering exclusive access to 15 top teams competing for the college football championship. Members can use their Choice Privileges points to bid on 40 VIP packages, including four live today, featuring premium game tickets, pre-game and sideline passes, gift cards, and more. Participating teams include Ohio State University, University of Michigan, University of Alabama, and University of South Carolina.

Choice Privileges, the award-winning rewards program from Choice Hotels International, Inc. (NYSE: CHH), has kicked off its fourth season of College Sports Gameday Experiences. The program offers exclusive access to 15 top teams competing for the college football championship, including Ohio State University, University of Michigan, University of Alabama, and the newly added University of South Carolina [1].

Through a partnership with Learfield, the media and technology company powering college athletics, members can use their Choice Privileges points to bid on 40 VIP packages, with four live today. These packages include premium game tickets, pre-game and sideline passes, gift cards, and more. Fans can get frontline access to 15 teams, with other participating teams including University of Arkansas, University of Florida, Indiana University Bloomington, University of Kansas, University of Louisville, University of Minnesota, University of Nevada, Las Vegas, University of Oklahoma, Oregon State University, Texas A&M University, and University of Wisconsin [1].

Choice Privileges has been recognized as the #1 hotel rewards program by both U.S. News & World Report and WalletHub. The program continues to provide members with more ways to access the experiences they love most. "Many of our members are passionate college sports fans. Last season, they redeemed nearly 6 million points to bid on our gameday experiences. With a broad range of hotels located within 10 miles of the stadiums hosting this year's featured matchups, we're the ideal pick to help fans experience all the action. This kind of unique program value—one that brings them closer to the teams they love—is something we're proud to deliver year after year," said Nandika Suri, Vice President, Loyalty, Choice Hotels International [1].

Members can use points to bid on Platinum and Silver VIP packages through the Choice Privileges auction platform, starting with four kickoff matchups that are now live. Future experiences will be open throughout the season. Platinum Experiences include August 30, 2025, University of Texas at Austin vs. Ohio State University, and September 6, 2025, University of Michigan vs. University of Oklahoma. Silver Experiences include August 30, 2025, University of California, Berkeley vs. Oregon State University, and September 6, 2025, University of California, Los Angeles vs. University of Nevada, Las Vegas [1].

Platinum VIP Experience packages offer 2 pre-game hospitality passes, 2 pre-game sideline passes, a 2-night hotel stay at a Choice-branded hotel at five featured games, 2 game tickets, 1 parking pass, a $100 team store gift card, and $1,500 in travel gift cards ($750 per person). Silver VIP Experience packages include 2 pre-game hospitality passes, 2 escorted sideline passes, 2 game tickets, a $50 team store gift card, and a free two-night stay at participating hotels near the gameday action for five matchups [1].

Choice Privileges Mastercard holders can earn more points faster, including on everyday spending. Members can also enter the Choice Privileges 1-million-point sweepstakes through October 7 for a chance to win prizes ranging from 100,000 to 1-million points to plan their dream travels [1].

References:
[1] https://www.prnewswire.com/news-releases/choice-privileges-kicks-off-2025-season-of-vip-college-football-experiences-302520348.html