Choice Hotels Launches Million Point Sweepstakes for Members

Choice Hotels International is launching its first-ever Million Point Sweepstakes, offering members a chance to win points redeemable for hotel stays, airline miles, and experiences. One grand prize winner will receive 1 million points, while 11 other winners will receive 100,000 points each. The sweepstakes runs through October 7, 2025, and winners will be announced on October 21, 2025.

Choice Hotels International (NYSE: CHH) has announced the launch of its first-ever Million Point Sweepstakes, a significant addition to its Choice Privileges rewards program. The sweepstakes offers members an opportunity to win substantial points redeemable for hotel stays, airline miles, and exclusive experiences. The initiative aims to enhance the value proposition of the Choice Privileges program, which already boasts over 70 million members.

The sweepstakes, running from July 22 through October 7, 2025, includes three tiers of prizes. The grand prize winner will receive 1 million Choice Privileges points, which can be used to unlock luxurious and upscale stays at more than 7,000 Choice-branded hotels across 46 countries and territories. Additionally, the grand prize includes a VIP NASCAR Trackhouse Race Experience in St. Louis, MO, featuring two VIP race passes, a meet-and-greet with Trackhouse Racing driver Daniel Suárez, two nights of hotel accommodations, and a $1,000 Mastercard® gift card for travel expenses.

Eleven other winners will receive 100,000 points each, providing them with opportunities for memorable travel experiences. The sweepstakes encourages members to stay at Choice-branded hotels during the promotion period to earn additional entries.

Choice Hotels has showcased various travel itineraries demonstrating the point redemption possibilities, including national park tours, international destinations, and sports experiences. Sample packages range from 300,000 to 570,000 points, highlighting the flexibility and value of the Choice Privileges program.

The sweepstakes is part of the recent enhancements to the Choice Privileges program, which now features a 50-week booking window and more flexible redemption options. These updates have contributed to the program's recognition as the best hotel rewards program by U.S. News & World Report and WalletHub.

Choice Hotels International, with over 7,500 hotels representing nearly 650,000 rooms, continues to expand its portfolio and enhance its loyalty programs to meet the evolving needs of travelers. The Million Point Sweepstakes is another strategic move to drive member engagement and loyalty.

References:
[1] https://www.prnewswire.com/news-releases/your-next-adventure-starts-here-win-big-with-choice-privileges-1-million-points-sweepstakes-302510552.html
[2] https://www.stocktitan.net/news/CHH/your-next-adventure-starts-here-win-big-with-choice-privileges-1-tkxq01lnh7a1.html