Better Choice Company: SRx Acquisition Clears Final Hurdle

Better Choice Company, Inc. (NYSE American: BTTR) has received a significant boost in its strategic expansion plans as SRx Health Solutions, Inc. (SRx) was granted the final Order pursuant to the Business Corporations Act by the Ontario Superior Court of Justice. This approval paves the way for Better Choice to proceed with the acquisition of SRx, a move that is expected to strengthen the combined company's position in the pet health and wellness market and expand its reach into the healthcare services sector.

The acquisition of SRx brings several strategic benefits to Better Choice, including access to a well-established network of specialty pharmacies, infusion clinics, and clinical trial sites. This expansion into the healthcare services sector allows Better Choice to diversify its revenue streams and tap into new markets, such as the growing demand for specialty pharmaceuticals and chronic disease management.

The combined company is expected to generate net revenue of approximately $95 million for the six months ended June 30, 2024, and combined 2025 revenue and EBITDA are projected to be approximately $270+ million and $10+ million, respectively. These synergies demonstrate the potential for consistent growth and stability, as the combined company leverages its expanded portfolio to create new opportunities and improve operational efficiency.

Better Choice shareholders will also benefit from the acquisition, as they will receive a 8% dividend of the capital stock of Halo, Purely For Pets, Inc. This distribution aligns with Better Choice's focus on providing value to shareholders and maintaining a stable and predictable financial performance.



The acquisition of SRx presents both opportunities and potential risks for the combined company. On one hand, the expanded portfolio and increased market reach provide a strong foundation for growth and diversification. On the other hand, the combined company must navigate the regulatory and compliance challenges associated with the healthcare sector and successfully integrate SRx's operations into its existing business.

In conclusion, the acquisition of SRx Health Solutions, Inc. by Better Choice Company, Inc. is a strategic move that positions the combined company for long-term growth and success. By expanding its portfolio and entering new markets, Better Choice is well-positioned to capitalize on the growing demand for pet health and wellness products and healthcare services. As the combined company continues to execute on its strategic plan, investors can expect to see strong financial performance and value creation for shareholders.