Better Choice Company Bolsters Pet Health Offerings with Renowned Expert in Rare Diseases

Better Choice Company, Inc. (NYSE American: BTTR), a leading pet health and wellness company, has appointed Dr. Paldeep S. Atwal as its United States Special Healthcare Advisor. This strategic move aligns with Better Choice's commitment to expanding its health and wellness offerings and staying at the forefront of the evolving pet care landscape. Dr. Atwal's expertise in rare and undiagnosed diseases will significantly contribute to the development of innovative pet health solutions and products, further solidifying Better Choice's competitive position in the market.

Dr. Atwal, a board-certified clinical and medical biochemical geneticist, brings a wealth of experience in genomic medicine and personalized care to Better Choice. His appointment is expected to accelerate the company's growth, particularly in new offerings, strategic healthcare partnerships, and alignment with the evolving wellness and preventative health landscape. Dr. Atwal's strategic vision will be instrumental in shaping Better Choice's future initiatives and ensuring that the company leads the way in delivering impactful health solutions that truly improve the lives of pets and their families.

Better Choice Company's commitment to innovation and personalized care is evident in its product portfolio, which includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews. The company's flagship brands, Halo Holistic and Halo Elevate, cater to pet owners seeking healthier, more natural alternatives for their pets.

Dr. Atwal's expertise in rare and undiagnosed diseases can significantly contribute to the development of innovative pet health solutions and products for Better Choice Company in several ways. His background in genomic medicine and personalized care can help Better Choice tailor pet health solutions to individual pets' genetic profiles, improving the overall health and well-being of pets. By understanding the genetic basis of diseases, the company can develop targeted treatments and preventive measures, addressing the unique needs of pets with rare and undiagnosed health conditions.

Dr. Atwal's experience in identifying disease-causing genes can help Better Choice pinpoint the genetic factors contributing to pet health issues. This knowledge can guide the development of new products and therapies aimed at addressing these genetic conditions, further expanding the company's product offerings. Additionally, Dr. Atwal's expertise in elucidating pathological mechanisms can help Better Choice understand the underlying causes of pet health problems, enabling the company to create more effective and targeted solutions, such as new pet foods, supplements, or treatments.

The collaboration between Dr. Atwal and Better Choice Company could significantly enhance the company's competitive position in the pet health and wellness market. Dr. Atwal's expertise in rare and undiagnosed diseases, as well as his background in genomic medicine, can help Better Choice expand its offerings to include products and services tailored to pets with unique health needs. This could open up new market segments and attract pet owners seeking specialized care for their pets. Furthermore, Dr. Atwal's appointment could facilitate strategic partnerships with healthcare providers, research institutions, and pharmaceutical companies, leading to innovative solutions, such as personalized pet care plans, targeted therapies, and advanced diagnostic tools.

In conclusion, Better Choice Company's appointment of Dr. Paldeep S. Atwal as its United States Special Healthcare Advisor is a strategic move that aligns with the company's commitment to expanding its health and wellness offerings and staying at the forefront of the evolving pet care landscape. Dr. Atwal's expertise in rare and undiagnosed diseases can significantly contribute to the development of innovative pet health solutions and products, further solidifying Better Choice's competitive position in the market. As Better Choice continues to innovate and expand its offerings, pet owners can expect a wider range of personalized, science-driven care options for their beloved pets.