Chipotle Shifts to Smaller, Gradual Price Increases Amid Inflation Pressures

Chipotle Mexican Grill is shifting its pricing strategy to accommodate rising inflation and household budget pressures. The company will now make small, phased adjustments to pricing instead of a once-a-year increase. This approach aims to preserve value for customers and support long-term demand health. Chipotle's peers, McDonald's and BJ's Restaurants, are also adapting their pricing strategies to address cost pressures and preserve traffic.