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Chipotle Offers Free Guac for a Year with Snapchat AR Lens Promotion on National Avocado Day
ByAinvest
Tuesday, Jul 29, 2025 7:49 am ET1min read
Chipotle Mexican Grill is celebrating National Avocado Day with the AvoLotto Sweepstakes, a Snapchat AR Lens that scans real avocados for a chance to win free guacamole for a year. The promotion will select 1,000 daily winners between July 28-30, 2025. Chipotle Rewards members can also enjoy free guacamole on July 31 with code AVO2025 and earn extra points in the Summer of Extras program until August 31.
Chipotle Mexican Grill (CMG) is set to celebrate National Avocado Day with an innovative promotion that leverages augmented reality (AR) technology. From July 28 to July 30, 2025, the company will host the AvoLotto Sweepstakes, a Snapchat AR Lens that scans real avocados for a chance to win free guacamole for a year [1]. The promotion aims to engage avocado enthusiasts and enhance customer loyalty.The AvoLotto Lens, accessible via the Chipotle Snapchat profile, allows users to scan real avocados using their camera. Each day, up to 1,000 users will be selected as winners, receiving a code for 52 free guacamole codes [1]. The winners must enter the code into their Chipotle Rewards account within five days of receipt to redeem their prize.
In addition to the sweepstakes, Chipotle Rewards members will enjoy a free side or topping of guacamole on July 31, 2025, using promo code AVO2025 [1]. This offer is available only through the Chipotle app and website and cannot be combined with other promotions. The company is also extending its Summer of Extras program until August 31, 2025, allowing members to earn extra points, exclusive badges, and more for completing milestones each month [1].
Chipotle's commitment to using real ingredients and classic culinary techniques is evident in its guacamole recipe, which includes whole avocados, hand-chopped cilantro, red onion, jalapeno, citrus juice, and kosher salt [1]. The promotion is part of the company's ongoing efforts to engage customers and promote its brand.
References:
[1] https://newsroom.chipotle.com/2025-07-28-CHIPOTLE-TRANSFORMS-AVOCADOS-INTO-FREE-GUAC-FOR-A-YEAR-WITH-NEW-AR-LENS-ON-SNAPCHAT-FOR-NATIONAL-AVOCADO-DAY
[2] https://www.qsrmagazine.com/news/chipotle-gives-guests-chance-to-win-free-guac-for-a-year-via-snapchat/
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