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Chipotle IQ: Win BOGO food, Queso, and more with trivia game.
ByAinvest
Monday, Aug 11, 2025 8:31 am ET1min read
Chipotle IQ, a trivia game, returns for two weeks starting August 12. Chipotle Rewards members can test their knowledge on the brand's real food, sourcing, and sustainability efforts to win prizes such as a BOGO free entrée code, Queso Blanco, or Adobo Ranch offer, or Chipotle Rewards points. The game runs through August 14 and August 21.
Chipotle Mexican Grill, Inc. (NYSE: CMG) has announced the return of its popular trivia game, Chipotle IQ, for a two-week period starting August 12. The game, which tests participants' knowledge on Chipotle's real food, sourcing, and sustainability efforts, is open to Chipotle Rewards members in the U.S. and Canada.The gameplay period, which runs from Tuesday, August 12 through Thursday, August 14, and Tuesday, August 19 through Thursday, August 21, is the longest in the game's history. This year, participants can win multiple prizes, including a Buy-One-Get-One (BOGO) free entrée code, Queso Blanco, or Adobo Ranch offer, or Chipotle Rewards points [1].
The first 10,000 Chipotle IQ players to score a perfect 5 out of 5 each hour will receive free Chipotle. Each hour, there will be 6,000 BOGO entrée offers, 2,000 free Adobo Ranch offers, and 2,000 free Queso Blanco offers [1]. Players who score a 4 out of 5 will earn 25 Chipotle Rewards points, while those who score a perfect 5 but do not win a food prize will also receive the bonus points reward [1].
Chipotle IQ can be played once per day and includes multiple-choice, true-or-false, and short-answer questions. The game can be accessed at ChipotleIQ.com by signing in with the email linked to the Chipotle Rewards account [1].
This year's Chipotle IQ marks a significant increase in participation, with a 20% year-over-year increase from 2023 to 2024. The game's extended gameplay period and larger prize pool are designed to further engage customers and enhance the brand experience [1].
References:
[1] https://www.usatoday.com/story/money/food/2025/08/11/chipotle-iq-trivia-game-free-food/85562902007/
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