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Chipotle IQ Returns with Record Prize Pool and Extended Gameplay Period
ByAinvest
Monday, Aug 11, 2025 8:09 am ET1min read
Chipotle Mexican Grill is returning with its fan favorite trivia game, Chipotle IQ. The game, which tests guests' knowledge of the brand, is offering over $1 million in free Chipotle prizes, including a BUY-ONE-GET-ONE free entrée code, Queso Blanco or Adobo Ranch offer, and Chipotle Rewards points. The gameplay period will span two weeks, from August 12-14 and August 19-21. Chipotle Rewards members can play the game once per day to win multiple prizes.
Chipotle Mexican Grill (CMG) has announced the return of its popular trivia game, Chipotle IQ, with a significantly expanded prize pool and extended gameplay period. The game, which tests guests' knowledge of the brand, is offering over $1 million in free Chipotle prizes, including BUY-ONE-GET-ONE free entrée codes, Queso Blanco or Adobo Ranch offers, and Chipotle Rewards points [1][2][3][4].The gameplay period will span two weeks, from August 12-14 and August 19-21, marking the longest period in the promotion's history. Chipotle Rewards members can play the game once per day to win multiple prizes [1][2][3][4].
Each hour, the first 10,000 players who score 5/5 can win prizes including 6,000 BOGO entrée offers, 2,000 Adobo Ranch offers, and 2,000 Queso Blanco offers. Players scoring 4/5 earn 25 Chipotle Rewards points [1][2][3][4]. The promotion saw a 20% year-over-year increase in participation from 2023 to 2024 [2][3][4].
Additionally, Chipotle is running a "Summer of Extras" program through August 31, offering members extra points and exclusive badges [2][4].
References:
[1] https://www.desmoinesregister.com/story/money/food/2025/08/11/chipotle-iq-trivia-game-free-food/85562902007/
[2] https://www.prnewswire.com/news-releases/chipotle-iq-returns-with-more-prizes-than-ever-before-offering-over-1-million-in-free-chipotle-302526206.html
[3] https://www.courier-journal.com/story/money/food/2025/08/11/chipotle-iq-trivia-game-free-food/85562902007/
[4] https://www.stocktitan.net/news/CMG/chipotle-iq-returns-with-more-prizes-than-ever-before-offering-over-fxuxk8vmgybg.html
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