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China's 618 Shopping Festival Sees Strong Sales Amid Government Subsidies
ByAinvest
Friday, Jun 6, 2025 12:52 am ET1min read
Chinese e-commerce giants Alibaba and JD.com reported strong sales during the 618 shopping festival, with consumer electronics and home appliance sales surging 283% on Alibaba's platforms and 380% on JD.com's platform. Apple, Xiaomi, and Huawei were among the top-selling brands, with each recording over 100 million yuan in sales within the first hour of JD.com's campaign. The government subsidy offers each consumer a rebate of up to 2,000 yuan per item, boosting domestic retail spending.
Chinese e-commerce giants Alibaba and JD.com have reported robust sales during the 618 Shopping Festival, signaling a significant rebound in consumer demand. The festival, which is one of the largest e-commerce events in China, saw consumer electronics and home appliance sales surge by 283% on Alibaba's platforms and 380% on JD.com's platform [1].The early success of the 618 Shopping Festival is attributed to the government's national subsidy program, which offers consumers a rebate of up to 2,000 yuan per item. This initiative has significantly boosted spending on consumer electronics and home appliances, including smartphones, televisions, refrigerators, and other large home appliances [2].
Apple, Xiaomi, and Huawei were among the top-selling brands during JD.com's campaign, with each recording over 100 million yuan in sales within the first hour of the festival. The strong performance of these brands reflects the effectiveness of the government's subsidy program in shifting consumer behavior [1].
The early success of the 618 Shopping Festival offers positive signals for Chinese consumer confidence, a key metric closely watched by global investors amid broader concerns over China's economic slowdown. For investors tracking sector-specific opportunities, the Revenue Product Segmentation API can be used to analyze e-commerce revenue trends by category, while the SEC Filings API can be used to track the companies' latest disclosures [1].
References:
[1] https://site.financialmodelingprep.com/market-news/alibaba-and-jdcom-rally-as-chinas--shopping-festival-sparks-consumer-surge
[2] https://www.scmp.com/tech/big-tech/article/3312923/alibaba-jdcom-sales-surge-during-618-shopping-festival-back-subsidy-programme
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