Chiliz Plans to Re-enter US Market After Meeting with SEC, Targets $50-100M Investment for FIFA World Cup.

Chiliz (CHZ), a popular altcoin, plans to re-enter the US market after meeting with the SEC. The project, which focuses on sports and entertainment, aims to return with a $50-100 million investment for the 2026 FIFA World Cup. NBA and NFL teams are also interested in issuing fan tokens if regulations become clearer. Chiliz exited the US market in 2022 due to regulatory uncertainty and the FTX collapse. The news led to a 10% price increase for CHZ.

Chiliz (CHZ), a prominent altcoin focused on sports and entertainment, is poised to re-enter the U.S. market following a recent meeting with the Securities and Exchange Commission (SEC). The company aims to return with a substantial investment of between $50 million and $100 million, timed to coincide with the 2026 FIFA World Cup. This strategic move comes amidst a shift in regulatory climate, which could pave the way for clearer guidelines on digital assets [1].

The meeting with the SEC was an opportunity for Chiliz to advocate for a new fan token framework, arguing that such tokens should not be classified as securities. This distinction is crucial as it could significantly impact how such tokens are governed under U.S. law [1]. The company's CEO, Alexandre Dreyfus, emphasized the importance of regulatory clarity in a statement, highlighting the need for such a framework to support the growth of digital assets [2].

Chiliz exited the U.S. market in 2022 due to regulatory uncertainty and the collapse of FTX. The company's reentry is driven by renewed regulatory efforts and a growing institutional interest in Web3 innovations. The 2026 FIFA World Cup, set to be hosted by the United States, Canada, and Mexico, is expected to draw significant global attention and interest in sports-related digital assets. This event could serve as a catalyst for Chiliz's reentry and potential growth [1].

The company's native token, CHZ, has experienced a significant decline over the past year, with a 67% drop in value according to CoinMarketCap. However, the news of Chiliz's planned reentry led to a 10% price increase for CHZ, indicating investor optimism about the company's prospects [1].

Chiliz's ecosystem has also faced challenges, with its total value locked (TVL) decreasing by 63.5% since December 2024. Despite these challenges, the company remains optimistic about its future and is actively pursuing partnerships with elite sports organizations such as FC Barcelona, Paris Saint-Germain, and Manchester City [1].

The shift in SEC leadership under new Chair Paul Atkins is seen as a potential positive for the crypto industry. Atkins' appointment was viewed as a move towards more supportive regulation, which could benefit companies like Chiliz. Former SEC Chair Jay Clayton's appointment as interim US Attorney for the Southern District of New York also signals a potential shift in the regulatory environment [1].

Chiliz's strategic timing aligns with the upcoming World Cup, which is set to be hosted by the United States in June of 2026, with Canada and Mexico also participating as co-hosts. The company is banking on renewed regulatory clarity and increased public interest in global sporting events to fuel its reentry. Discussions are reportedly ongoing with National Basketball Association (NBA) and National Football League (NFL) teams about launching official fan tokens, provided there is a clear legal pathway [1].

References:
[1] https://coinpaper.com/8634/chiliz-plans-us-comeback-with-fifa-world-cup-around-the-corner
[2] https://en.coinotag.com/chiliz-considers-strategic-reentry-into-us-market-amid-regulatory-changes-and-upcoming-world-cup/