Chili's Introduces New Premium Frozen Margaritas Made with PATRÓN Silver Tequila

Chili's Grill & Bar is introducing three new premium frozen margaritas made with PATRÓN Silver tequila, featuring flavors such as strawberry, mango, and spicy. The new lineup aims to raise the bar with quality ingredients and popular flavors, starting at just $10. Chili's has sold over 25 million margaritas last year, making it the seller of more margaritas in the US.

Chili's Grill & Bar, a prominent player in the casual dining industry, has announced the debut of three new premium frozen margaritas, marking a significant expansion in their frozen beverage offerings. The new lineup, which includes the PATRÓN Frozen Marg, Flamingo Freeze, and Arctic Drift, is designed to cater to a wide range of flavor preferences and is priced at $10 per serving [1].

The PATRÓN Frozen Marg, the flagship of the new line, is crafted with PATRÓN Silver tequila, triple sec, lime juice, and agave. It offers customization options such as strawberry, mango, watermelon, blackberry, dragonfruit, and even a spicy variant. The Flamingo Freeze, a vibrant pink drink, combines Tito's® Handmade Vodka and Owen's Prickly Pear with the PATRÓN Frozen Marg. The Arctic Drift, on the other hand, features a refreshing blend of Malibu® Coconut Rum, pineapple juice, and Blue Curaçao, also mixed with the PATRÓN Frozen Marg [1].

The introduction of these premium frozen margaritas aligns with Chili's strategy to meet the growing demand for frozen beverage options among casual dining guests. According to a Chili's Margarita Awareness & Usage Study, over half of casual dining guests look for a frozen option to complement their meals [1]. The new frozen margarita machines, deployed across the U.S., aim to simplify the preparation process and ensure consistent quality [1].

Chili's Grill & Bar has been a longstanding leader in the margarita market, selling over 25 million margaritas in the U.S. last year alone. The new premium frozen margaritas are part of the brand's ongoing efforts to elevate its offerings and maintain its market position [1].

References:
[1] https://www.prnewswire.com/news-releases/chilis-debuts-new-premium-patron-frozen-margaritas-just-in-time-for-summer-302490628.html