Cheesecake Factory's Valuation: A Look at the New Rewards App and Free Slice Promotion

Cheesecake Factory has launched a new mobile app tied to Cheesecake Rewards, offering members a free slice with any purchase through April. Despite the buzz around the new app and rewards offer, Cheesecake Factory's share price has returned 1.0% over the last day, 9.55% over the last 90 days, and 77.42% over the last 3 years. The company's fair value estimate is at about $60.61 versus the last close at $55.30, making it a potential buying opportunity.