Check Point Software Technologies Appoints Brett Theiss as Chief Marketing Officer for Global Growth Strategy

Check Point Software Technologies has appointed Brett Theiss as Chief Marketing Officer to drive its global brand and growth strategy. Theiss has over 20 years of technology and SaaS marketing leadership experience, having previously held roles at BeyondTrust, Anaplan, Xactly, and AT&T. He will be responsible for shaping the external perception of Check Point's security solutions and aligning marketing initiatives to accelerate growth and innovation.

Check Point Software Technologies (NASDAQ: CHKP), a global leader in cybersecurity solutions, has appointed Brett Theiss as its new Chief Marketing Officer (CMO). Theiss brings over two decades of technology and SaaS marketing leadership experience, having previously served as CMO at BeyondTrust and Anaplan. In his new role, Theiss will be responsible for shaping Check Point's external perception, strengthening brand presence, and aligning marketing initiatives to accelerate growth across all markets [1].

Theiss's appointment comes as organizations face increasing challenges in AI, cloud, and hybrid work environments. His extensive experience in building global brands and delivering measurable growth makes him an outstanding addition to Check Point's leadership team. "Brett’s track record of building global brands and delivering measurable growth makes him an outstanding addition to our leadership team," said Nadav Zafrir, CEO at Check Point [1].

Prior to joining Check Point, Theiss served in senior roles at Xactly, Lumen Technologies, and AT&T, where he developed deep expertise in aligning marketing strategies with business outcomes and customer needs. He holds a Bachelor’s degree in Business Administration from Millsaps College and a Master of Law from Texas A&M University [1].

Theiss's appointment is part of Check Point's strategy to elevate its brand and deepen customer engagement as it continues to innovate in the cybersecurity space. "Check Point is at the forefront of protecting enterprises against the most advanced cyber threats, with a powerful story to tell," said Brett Theiss, Chief Marketing Officer at Check Point [1].

The appointment of Theiss follows a series of strategic initiatives by Check Point, including the launch of its Infinity Platform and an open garden ecosystem. The Infinity Platform delivers industry-leading security efficacy while reducing risk, employing a hybrid mesh network architecture with SASE at its core. This platform unifies the management of on-premises, cloud, and workspace environments, offering flexibility, simplicity, and scale for enterprises and service providers [1].

Check Point's move to appoint Theiss as CMO reflects the growing importance of AI in cybersecurity defense. The global generative AI cybersecurity market is anticipated to rise at a considerable rate during the forecast period, between 2025 and 2032. Key players such as IBM Corporation, Cisco Systems, Inc., Google LLC (Google Cloud), Microsoft Corporation, Palo Alto Networks, Inc., CrowdStrike Holdings, Inc., Fortinet, Inc., Check Point Software Technologies Ltd., Darktrace plc, SentinelOne, Inc. are investing in AI-driven security solutions to enhance their offerings [2].

With Theiss at the helm, Check Point aims to strengthen its brand presence and accelerate growth, positioning itself as a leader in the evolving cybersecurity landscape. The appointment of Theiss is a strategic move to ensure that Check Point's story is told with clarity, impact, and vision, as organizations navigate the complexities of AI, cloud, and hybrid work environments [1].

References:
[1] https://www.stocktitan.net/news/CHKP/check-point-software-technologies-appoints-brett-theiss-as-chief-533fel39tixo.html
[2] https://www.openpr.com/news/4170359/generative-ai-cybersecurity-market-size-technology-industry