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The AI consumer platform sector has witnessed explosive growth over the past two years, with ChatGPT emerging as the dominant force. However, as of November 2025, signs of decelerating user growth and intensifying competition raise critical questions for investors: Is ChatGPT's market leadership sustainable? And what are the long-term risks of allocating capital to AI consumer platforms in this rapidly evolving landscape?
ChatGPT's dominance remains staggering. As of November 2025, it commanded 61.3% of the U.S. generative AI chatbot market and 82.7% of global website visits,
. Its user base has expanded to 800 million weekly active users, . Yet, beneath these impressive figures lies a troubling trend: a 3 percentage-point decline in monthly active user share over four months, from platforms like Google Gemini and Perplexity.While ChatGPT's 180% year-over-year growth in global monthly active users is robust, it lags behind rivals. Perplexity AI and Gemini achieved 215% and 190% growth, respectively,
. Moreover, user engagement metrics reveal a widening gap: Gemini users increased their average app time by 120% between March and November 2025, for ChatGPT. This suggests that while ChatGPT retains scale, its ability to retain and deepen user engagement is weakening.OpenAI, ChatGPT's parent company, has seen its revenue skyrocket. Annualized revenue reached $13 billion by July 2025,
and $4 billion in 2024. Its valuation soared to $500 billion, from Microsoft and a $100 billion headline commitment from NVIDIA. However, this growth comes at a steep cost. OpenAI burned $9 billion in 2025, or 70% of its revenue, to fund infrastructure and R&D . The company projects $115 billion in cumulative cash burn through 2029, far outpacing its current revenue streams .OpenAI's financial model hinges on a high-risk, high-reward bet: that AI demand will surge enough to justify $1.4 trillion in computing infrastructure commitments over the next eight years
. While CEO Sam Altman envisions $200 billion in revenue by 2030, by 2030, even under optimistic growth scenarios. This creates a precarious dependency on continuous capital infusions from partners like Microsoft and SoftBank, who have already pledged $64 billion in total funding .ChatGPT's dominance faces challenges from specialized competitors. Perplexity AI, for instance, has carved out a niche in research and accuracy,
and achieving a 93.9% accuracy score on the SimpleQA benchmark. Its Pro Search and citation tools appeal to professionals in legal, technical, and academic fields, where precision trumps general-purpose chatbots. Meanwhile, Google Gemini leverages its ecosystem integration and multimodal capabilities (text, image, video, audio) to attract users in healthcare, finance, and logistics, where operational efficiency is paramount .Financially, these rivals are gaining ground. Perplexity AI hit $100 million in annualized revenue in 2025,
. Gemini's enterprise pricing ($20–30/user/month) and productivity gains (users save 105 minutes weekly) to ChatGPT's enterprise ambitions. For investors, the lesson is clear: ChatGPT's broad appeal may not be enough to defend against hyper-focused competitors in high-margin verticals.The sustainability of ChatGPT's market leadership depends on three critical factors:
1. User Retention and Engagement: Can OpenAI innovate to reinvigorate user time spent in the app? The lack of significant feature updates since the release of Nano Banana (Gemini's image generator)

ChatGPT's market dominance remains formidable, but its slowing growth and financial fragility underscore the inherent risks of investing in AI consumer platforms. While OpenAI's scale and brand equity provide a buffer, the sector's rapid innovation cycle and capital intensity mean that today's leader could become tomorrow's cautionary tale. For investors, the key is to balance optimism about AI's transformative potential with skepticism about the sustainability of current valuations. As the adage goes: "The best time to buy was five years ago; the second-best time is now." But in 2025, "now" demands rigorous due diligence.
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