Chasing Excellence: Zoomex and Haas F1 Merge Racing Speed with Crypto Precision

Global cryptocurrency exchange Zoomex has partnered with the MoneyGram Haas F1 Team to launch the "Zoomex Lap: Trading at Full Speed" campaign, a three-month event with a $400,000 prize pool. The initiative merges Formula 1's high-octane racing with the precision of crypto trading, aiming to engage global traders through a series of competitive challenges. The campaign, announced on October 6, 2025, builds on Zoomex's existing sponsorship with the Haas F1 Team and aligns with its broader strategy to bridge digital finance and motorsport .

The event is structured into three phases, each mirroring key moments in the F1 season. The first phase, "Z-Lap Start: Bet on the Future," runs in October and invites traders to predict race outcomes for a chance to win $90,000 in prizes, including Paddock Passes, Haas F1 merchandise, and USDT rewards. November's "Z-Lap Boost: Lightning Pit Stop" is a 7-day sprint challenge simulating the speed of an F1 pit stop, with a $160,000 prize pool. The finale, "Z-Lap Glory: The Final Lap," in December ties individual trading performance to the Abu Dhabi Grand Prix, offering $150,000 in rewards linked to leaderboard rankings .

Participants must sign up or log in to Zoomex, follow the rules for each phase (predictions, challenges, or rankings), and complete tasks to qualify for prizes. Winners and rewards are distributed after each stage, with no KYC requirements for entry. Zoomex's Chief Brand Officer emphasized the campaign's alignment with the platform's ethos of "stability, speed, and security," stating, "This is about more than rewards-it's about chasing excellence together" .

The partnership underscores Zoomex's strategic focus on innovation and accessibility. Founded in 2021, the exchange operates in over 35 countries, serves 3 million users, and offers 600+ trading pairs. It holds regulatory licenses from Canada MSB, U.S. MSB, U.S. NFA, and Australia AUSTRAC, and has undergone security audits by Hacken. The collaboration with MoneyGram Haas F1, the first American F1 team since 1986, highlights shared values of speed, precision, and technological advancement .

The MoneyGram Haas F1 Team, based in Kannapolis, North Carolina, has technical partnerships with entities like Scuderia Ferrari and a legacy in American motorsport through founder Gene Haas's NASCAR history. The partnership extends beyond branding, featuring Zoomex's logo on the team's car and driver apparel, as well as exclusive fan engagement opportunities such as VIP race access and crypto trading rewards .

The campaign reflects Zoomex's broader efforts to enhance user engagement through gamified experiences. Previous initiatives, such as the ZWTC Trading Competition and the "Engine On" interview series with F1 driver Oliver Bearman, have emphasized real-user stories and strategic parallels between racing and trading. The "Zoomex Lap" event builds on this model, leveraging Formula 1's global audience to introduce crypto trading to new demographics .

Participants can register via Zoomex's website, with the event open to both individual and team entries. The platform's low-barrier trading environment, including millisecond-level order execution and a streamlined interface, supports seamless participation in the high-pressure challenges .

[1] Coinpedia (https://coinpedia.org/press-release/zoomex-partners-with-moneygram-haas-f1-to-launch-zoomex-lap-trading-event/)

[4] The Paddock Magazine (https://www.thepaddockmagazine.com/zoomex-accelerates-with-moneygram-haas-f1-team-partnership/)

[6] Chainwire (https://chainwire.org/2025/07/16/zoomex-and-haas-f1-launch-global-interview-series-engine-on-zoomex-x-haas-interview-season/)