Charles Schwab Expands Branch Network to Attract Retail Investors

Charles Schwab is expanding its physical presence by opening 16 new branches, expanding or relocating 25 existing ones, and hiring 400 branch-related roles across the US. The move highlights Schwab's belief in the importance of in-person relationships, despite a growing number of clients managing accounts online. The expanded network is expected to help the company sustain its momentum, with 2.3 million new brokerage accounts and $218 billion in core net new client assets in the first half of this year.

Charles Schwab has announced a significant expansion of its branch network, underscoring its commitment to serve its fast-growing retail client base through a range of channels, including in-person guidance, relationships, and service. The firm is opening 16 new branches and expanding or relocating 25 existing locations, totaling more than 40 new locations across the country. This expansion comes as Schwab continues to experience record client growth, with 2.3 million new brokerage accounts and $218 billion in new assets across the firm in the first half of 2025 alone Charles Schwab Announces Branch Network Expansion and the Addition of 400 Branch-Related Roles to Meet Increasing Client Needs and Fuel Further Growth^[1].

The new branches are strategically located to meet increasing demand for local services. Five of Schwab's new branches and one of the relocated branches are in Florida, reflecting the state's growing demand for local branch services. The new Florida branch locations include Palm Beach Gardens, Aventura, and Marco Island. Additionally, Schwab will add three new branches in California, in Monarch Beach and Manhattan Beach in Southern California, as well as in the Mission Bay area of San Francisco. In Schwab's home state of Texas, there will be two new locations in the greater Austin area, including a new branch in Bee Cave and a relocation in downtown Austin Charles Schwab Announces Branch Network Expansion and the Addition of 400 Branch-Related Roles to Meet Increasing Client Needs and Fuel Further Growth^[2].

In addition to the branch expansion, Schwab is planning to hire more than 400 new branch-related roles, including financial consultants and wealth consultants. These roles will partner with financial consultants to serve wealth management needs for Schwab's high net worth and ultra-high net worth clients. The firm is also adding a significant number of roles across its U.S. corporate locations to meet client needs and support its long-term growth strategy. Following the addition of 2,300 new employees in the first half of 2025, Schwab is actively recruiting for positions across a range of professional areas including client service, wealth management, digital innovation, and AI development Charles Schwab Announces Branch Network Expansion and the Addition of 400 Branch-Related Roles to Meet Increasing Client Needs and Fuel Further Growth^[1].

The branch expansion and hiring initiatives highlight Schwab's belief in the importance of in-person relationships, despite the growing number of clients managing accounts online. The expanded network is expected to help the company sustain its momentum, with 2.3 million new brokerage accounts and $218 billion in core net new client assets in the first half of this year Schwab's Client Assets Up 15.3% Y/Y in August 2025: What's Driving It?^[3].