Chanel Taps Matthieu Blazy as Creative Director: A New Chapter Unfolds

Chanel, the iconic French luxury fashion house, has announced the appointment of Matthieu Blazy as its new creative director, marking a significant shift in the brand's creative leadership. Blazy, who previously served as the creative director of Bottega Veneta, will take over from Virginie Viard, who stepped down in June after a five-year tenure. This move signals a fresh perspective for the storied brand, as Blazy brings his unique design aesthetic and vision to Chanel's timeless elegance.

Blazy's appointment comes at a time when luxury brands are increasingly cycling through designers at a rapid pace. However, Chanel views this appointment as a long-term commitment, with the hope of maintaining a creative partnership for a decade or more. The 40-year-old designer is expected to join the house in the first half of 2025, with his first collection debuting in October.

Blazy's design philosophy, characterized by sophisticated, grown-up chic and haute craftsmanship, aligns perfectly with Chanel's timeless elegance. His ability to create pulse-pounding runway action and imaginative sets, as seen at Bottega Veneta, could invigorate Chanel's fashion shows, drawing in new audiences while respecting the brand's legacy. Additionally, Blazy's experience working with diverse brands like Raf Simons, Maison Margiela, and Celine demonstrates his versatility, ensuring a seamless integration of his aesthetic into Chanel's DNA.



Chanel's appointment of Matthieu Blazy as its new creative director signals a strategic move to blend the brand's iconic heritage with a fresh, contemporary vision. Blazy's design philosophy, characterized by sophisticated, grown-up chic and haute craftsmanship, aligns perfectly with Chanel's timeless elegance. His ability to create pulse-pounding runway action and imaginative sets, as seen at Bottega Veneta, could invigorate Chanel's fashion shows, drawing in new audiences while respecting the brand's legacy. Additionally, Blazy's experience working with diverse brands like Raf Simons, Maison Margiela, and Celine demonstrates his versatility, ensuring a seamless integration of his aesthetic into Chanel's DNA. By combining Blazy's modern sensibilities with Chanel's rich history, the brand can maintain its status as a luxury powerhouse while appealing to a new generation of consumers.

As Chanel embarks on this new chapter with Matthieu Blazy at the helm, the luxury market eagerly awaits the fresh perspectives and innovative designs that the talented designer will bring to the iconic brand.