CEOs Optimistic About Global Growth, But Risks Persist, Survey Shows

CEOs around the world are expressing optimism about global economic growth in the coming year, but they remain cognizant of the risks and challenges that lie ahead. According to a recent survey by PwC, nearly 60% of CEOs feel optimistic about global growth in the 12 months ahead, compared to just 38% a year earlier. However, concerns about macroeconomic volatility (29%) and inflation (29%) remain top of mind for business leaders.



The survey, conducted mostly before the U.S. election, also revealed that Britain was ranked as the second-top country to invest in behind the United States, marking the first time it has reached that spot in records dating back to 1997. More than half of British bosses were optimistic about economic growth in the next 12 months, up from 39% in 2023.

Despite the optimism, CEOs are aware of the potential threats to their businesses. Cyber and health risks continue to rank as the leading global threats, identified by 49% and 48% of CEOs, respectively. Additionally, macroeconomic volatility (29%) and inflation (29%) are seen as significant risks to business growth.



To mitigate these risks, CEOs are taking proactive measures. They are investing in technology, particularly AI and generative AI, to improve efficiency and drive growth. They are also focusing on talent development and retention, as well as addressing environmental, social, and governance (ESG) concerns.



In conclusion, while CEOs are optimistic about global economic growth, they remain vigilant about the risks and challenges that lie ahead. By investing in technology, focusing on talent development, and addressing ESG concerns, CEOs are taking proactive steps to mitigate risks and drive long-term growth. As the global economy continues to evolve, CEOs will need to remain adaptable and resilient in the face of uncertainty.