Celsius Shares Dip 0.5% as PepsiCo Partnership Expands Trading Volume Slides to 380th Rank

Celsius Holdings (CELH) closed at $61.20 on September 3, 2025, down 0.50% from its previous close, with a trading volume of $0.27 billion—a 37.19% decline from the prior day—ranking it 380th in market activity. The stock has shown significant volatility, reflecting ongoing strategic developments and analyst activity.

The company announced the appointment of Michael Del Pozzo to its Board of Directors, bolstering its leadership as it expands partnerships, notably with PepsiCo. Del Pozzo’s addition aligns with Celsius’s focus on strengthening governance amid its aggressive market expansion. The partnership with PepsiCo, which recently increased its stake to 11% via a $585 million deal, has been a focal point, with analysts highlighting the potential for cross-industry synergies.

Analysts remain cautiously optimistic, maintaining a "Buy" rating for Celsius. Recent upgrades from Jefferies and B. Riley underscore confidence in the company’s growth trajectory, driven by its acquisition of Rockstar Energy and expanded distribution networks. However, short-term price fluctuations persist amid mixed investor sentiment and broader market uncertainties.

Backtesting of CELH’s performance from 2023 to 2025 shows a 131.97% year-to-date return, outpacing the S&P 500’s 9.63% gain. Over three years, the stock returned 90.22%, compared to 64.32% for the benchmark index. These figures suggest strong momentum, though volatility remains a key consideration for investors.