Celsius Holdings Trading Volume Plummets 40.78% to 365th Position Despite Strong Energy Drink Sales Growth

On June 18, 2025, Celsius Holdings (CELH) experienced a significant decline in trading volume, with a 40.78% decrease from the previous day, totaling $218 million. This drop placed Celsius in the 365th position in terms of trading volume for the day. The stock price of Celsius Holdings also decreased by 0.18%.

J.P. Morgan analyst Andrea Teixeira noted a substantial increase in U.S. energy drink sales, rising 18% in May compared to 14% in April. This trend marks the third consecutive month of improving 13-week rolling trends and the strongest growth rate since November 2023. The acceleration was driven by gains in both buy rate and household penetration, which rose 88 basis points and 113 basis points year-over-year, respectively.

Teixeira highlighted that the data also bode well for Celsius Holdings, as the brand Celsius showed sequential improvement in household penetration and buy rate, suggesting better purchase frequency despite ongoing pressure. The analyst reiterated an Overweight rating on Celsius Holdings, indicating a positive outlook for the company.

Teixeira noted a slight uptick in household penetration for Celsius Holdings, rising 9 basis points to remain flat year-over-year. This positive trend suggests that Celsius Holdings is maintaining its market position despite competitive pressures.